Midjourney bought astrology app Co-Star, which uses AI to offer personalized advice, in the spring and is building its first standalone image-generation app
Artificial intelligence lab Midjourney Inc. has bought the popular astrology app Co-Star and is building its first standalone image-generation app …
The reported deal joins an AI image maker with an app built around personalized advice, but the coverage does not establish how—or whether—Co-Star’s product will be integrated into Midjourney’s image tools.
First-order effects
Co-Star becomes part of Midjourney, while Midjourney begins building a dedicated image-generation app rather than relying solely on its existing web-based access.
Midjourney’s product roadmap now spans image generation, subscriber video generation, and a planned standalone consumer app.
Second-order effects
A standalone app could make Midjourney’s image tools easier to position as a repeat-use consumer service, increasing pressure on rival image generators to improve mobile or app-based access.
Co-Star’s acquisition gives Midjourney a consumer app property adjacent to personalized AI experiences, though any shared product or distribution strategy remains unreported.
Third-order effects
If AI-creation firms continue buying consumer apps and packaging models in dedicated products, competition may shift from model output alone toward audience ownership, interface design, and retention.
The pattern points to AI content tools becoming consumer software businesses with multiple media formats, building on Midjourney’s earlier move into video generation.
The trend: AI image companies are moving from single-purpose generation tools toward consumer app portfolios that combine creation, distribution, and recurring engagement.
Midjourney is acquiring Co-Star. CEO @banu__guler is now Chief Design Officer at Midjourney. She's building a cross-functional design, product and frontend team for all our efforts. The Co-Star app will continue to operate under Banus complete control. Welcome Banu and team <3
Exclusive: AI startup @midjourney has bought astrology app Co-Star and is planning to launch its first image-generation app. These are part of new software initiatives teased during the surprise medical scanner announcement last month. Thanks to @DavidSHolz and @banu__guler for t…
A lot of people I know talk to chatbots like they do astrologers or psychics. They are looking for reassurance, and the tantalizing thing about AI is that it presents words so confidently that it gives off the feeling of expertise — exactly the kind of reassurance folks seek.
Midjourney went from Ai image gen to medical scanner & spa, to acquiring the #1 astrology & horoscope app? What? I have no idea what this company is anymore and I love it
@banu__guler is building a great team at Midjourney and im so happy to have her help. if you wanna join Midjourney to work on design, frontend, or product for any of our present or future efforts please reach out to her!