Sources detail Xbox's big reset after its Game Pass strategy failed; Xbox spent nearly $80B on content deals, but gamers prefer to stick with a handful of games
Microsoft's Xbox to Cut 3,200 Jobs, Divest Studios in Overhaul. Microsoft Corp.'s Xbox spent nearly $80 billion in the last decade …
Bloomberg Cecilia D'Anastasio
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Discussion
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@cecianasta
Cecilia D'Anastasio
on x
New: Behind Xbox's big reset was a failed Game Pass strategy. Xbox spent nearly $80b in deals for content that it hoped would grow the subscription service. Instead, Game Pass lost subscribers. Deep dive: https://www.bloomberg.com/...
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@thereddragon
@thereddragon
on x
In a few years you'll be writing about the current strategy also failing
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@knoebelbroet
Knoebel
on x
Xbox used 'Minecraft's profits to fund other games in its portfolio. “Profits from Minecraft considered one of the most successful video games in the world, were used to fund the rest of the gaming portfolio according to the person familiar with Xbox operations.” [1/2] [image]
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@digitalwolfgun
@digitalwolfgun
on x
“While big multiplayer games will still be available on all the major platforms, Microsoft will make more of its best titles exclusive to Xbox so gamers have a reason to buy its console.”
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@6d6f636869
Takashi Mochizuki
on x
really great reporting by @cecianasta. Personally, shocked to see this line: “Research from Circana shows that the majority of US gamers buy two games at most per year and a third of the market doesn't even purchase one.” https://www.bloomberg.com/...
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@rolanberrypie
@rolanberrypie
on x
“Profits from Minecraft, considered one of the most successful video games in the world, were used to fund the rest of the gaming portfolio, according to the person familiar with Xbox operations.” To all of my children in whom life flows abundant...
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@marypcbuk
Mary Branscombe
on bluesky
gamepass got *really* expensive and subscription revenue is a hell of a drug [embedded post]
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r/xbox
r
on reddit
Behind Xbox's Big Layoffs, a Streaming Strategy That Failed | Bloomberg
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r/Games
r
on reddit
Behind Xbox's Big Layoffs, a Streaming Strategy That Failed
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Pure Xbox
Fraser Gilbert
on x
Xbox Game Pass Reportedly Drops To 30M Subscribers, But Has ‘Started To Grow Again’