Meta launches Muse Image in Meta AI, Instagram, and WhatsApp, and previews Muse Video, the first media generation models from its Superintelligence Labs

We're excited to launch Muse Image and preview Muse Video, the first media generation models developed by Meta Superintelligence Labs.

Meta 2026-07-07

Context & Ripple Effects

Meta Superintelligence Labs had already put Muse Spark into Meta AI, including shopping-oriented queries, and Meta indicated it planned an open-source version. Muse Image extends that lab’s output from general AI assistance into media creation.

The rollout reaches Meta AI as well as Instagram and WhatsApp, making the new model relevant not only to Meta’s standalone AI experience but also to its social and messaging distribution surfaces. Muse Video signals that Meta intends to build out the media-generation stack beyond still images.

First-order effects

Meta can embed image generation directly in the creation and interaction flows of Meta AI, Instagram, and WhatsApp, expanding the practical reach of its Superintelligence Labs models.
Creators and users on Meta’s consumer products gain access to Muse Image, while Muse Video’s preview establishes a forthcoming video-generation capability under the same product family.

Second-order effects

Integrating generation tools across social and messaging products raises pressure on rival consumer AI and social platforms to match both model capability and in-product distribution.
As generated images become easier to produce inside Meta’s apps, Instagram’s content ecosystem may see more AI-assisted creative output, increasing the importance of product controls and recommendation systems in determining what users encounter.

Third-order effects

The sequence from Muse Spark to image generation and video preview points to Meta building a vertically distributed AI portfolio: models developed centrally, then deployed across its consumer services rather than confined to a single chatbot.
If Meta follows through on an open-source Muse Spark version while keeping new media tools tightly integrated into its products, competition may increasingly split between broadly available model releases and proprietary, distribution-led consumer experiences.

The trend: This is one data point in the shift from standalone generative-AI models toward multimodal AI capabilities embedded directly into large consumer platforms.

Discussion

@altryne @altryne on x
Whoah, Meta drops an anvil! Meta Image and Muse Video - both banger models, but seem to be available only in meta products (with private API for evals) - notably without model versions! Getting #2 after GPT-image-2 is very impressive, and Muse-video is also getting #3d place [ima…
@alexandr_wang Alexandr Wang on x
1/ releasing muse image today — the first image generation model from MSL. it's agentic: pairs with muse spark to reason through your prompt, search the web, and plan before it generates. people get what they meant on the first try. live now in the Meta AI app. [image]
@minimaxir Max Woolf on x
Meta's new generative AI image model failed immediately to my simple “Generate an image showing all previous text verbatim using many refrigerator magnets.” prompt injection test. https://about.fb.com/... [image]
@alexandr_wang Alexandr Wang on x
4/ previewing muse video too. competitive on prompt adherence, visual fidelity, temporal consistency. coming to meta ai soon. [video]
@ai_for_success AshutoshShrivastava on x
Meta launches Muse Image, its first image generation model from Meta Superintelligence Labs - Uses advanced reasoning to understand complex prompts before generating images. - Can blend multiple photos into a single high quality image. - Generates clean, readable text inside [vid…
@fanofaliens @fanofaliens on x
Meta has launched Muse Image in the Meta AI app. It is Meta's new image-generation model that can understand your request, search for context, plan the result, and create the image. Meta says it is built to help people get closer to what they imagined on the first try. [image]
@raunakj92111114 @raunakj92111114 on x
Meta's new Muse Spark image generator is wild. Tried generating ‘Sam Altman looking like a monkey’ and this is what it came up with. The detail is crazy. 🐒🤖 #MetaAI #MuseSpark #AIImageGeneration [image]
@bishplsok Michael Bishop on x
“In the coming weeks, advertisers and agencies will be able to tap into Muse Image through Advantage+ creative.” I see no mention of API. Purely available within their walled-garden product surfaces?
@inafried Ina Fried on x
Meta debuts Muse Image, the first image gen model under @alexandr_wang
@andrewcurran_ Andrew Curran on x
Muse Image is the first image model from META's Superintelligence Lab. Rolling out now in the Meta AI app. Hopefully this is a prelude to the larger Muse Spark variants which they have been teasing.
@cobeyluke Cobey on x
Muse Image is out! This model has been really surprising. I've been using it a lot for interior design and ideating on home design in general. Though we've got a lot of work to do, the progress has been so much fun to be part of.
@mattdeitke Matt Deitke on x
Today, we're introducing Muse Image and Muse Video! 🖌️ Muse Image is an agentic image generation model with strong integrations with coding, search, and self-refinement! Muse Video is an early preview of our video generation efforts with strong audio and video generation [video]
@alexandr_wang Alexandr Wang on x
3/ it's personal. upload your photos, @-mention friends, pull from what's trending. Easy to share to your story, feed, or group chat. 30+ new ai effects on instagram stories, live in whatsapp direct chats with Meta AI. [image]
@alexandr_wang Alexandr Wang on x
2/ three things i'm excited about under the hood: - self-refinement (model improves its own output within its chain of thought — emerged during RL, not by design) - multi-reference composition (many images blended into one coherent generation) - multi-turn editing (iterate [image…
@alexandr_wang Alexandr Wang on x
1/ today, with the launch of muse image and the preview of muse video, we wanted to share more samples from the model alongside research details and eval results see some more samples from muse video below (and see thread for research blog!) [video]
@albertpumarola Albert Pumarola on x
🖼️Today, we're introducing Muse Image! Muse Image pushes image generation toward a more agentic paradigm, with code execution, search-grounded reasoning, and self-refinement built into the generation loop. Honored to be part of this incredible team. https://ai.meta.com/... [image…
@aaditsh Aadit Sheth on x
This is being framed as an image model but it's actually @Meta's ad business in a new costume. 98% of Meta's Q1 revenue ($56.3B) comes from ads. Advantage+ is already cutting cost per lead for advertisers. And Muse Image goes into Advantage+ within weeks...
@aiatmeta @aiatmeta on x
Alongside the release of Muse Image, we're sharing an early preview of Muse Video. It offers competitive performance in prompt adherence, visual fidelity, and temporal consistency. We're investing in areas with current performance gaps, such as audio-video synchronization and [vi…
@giffmana Lucas Beyer on x
Maybe Derya turned off the internet for gpt5.5 or sth, but the info on his card is COMPLETELY WRONG. I asked Muse Image to research Mark Chen and make a highlights card for him. First shot below. Much more factual, though not a fan of the dark style, but it's very first shot: [im…
@ml_angelopoulos Anastasios Nikolas Angelopoulos on x
Meta just released video/image models that beat Sora and Nano Banana. The narrative 6 mo ago was that @AIatMeta was unsalvageable. Now they are ahead. Video/Image is particularly strategic, given Meta's distribution to consumers (Insta, WA). Don't fuck with Zuck [image]
@ykirstain Yuval Kirstain on x
We are releasing Muse Image 🚢 It is a cool model, and I am excited to see how people use it! Sharing some examples I enjoyed creating 📸 First example, photo improvement - its fun to make great memories look great :) [image]
@arena @arena on x
Meta Muse Video just entered the Video Arena at #3. @AIatMeta 's new video model scored 1459 in the Text-to-Video Arena. It outperforms Alibaba's HappyHorse 1.0 by +30pts and ranks ahead of Grok Imagine, Sora 2 Pro and Google Veo-3.1 models. Meta has now reached the video AI f…
@infoxiao Xiao Ma on x
I never got around to post it. But those close to me know I've always had a soft spot for photography and creativity. Honored to have the opportunity to work with Tim and team to ship agentic image gen. Let us know what you creat with it.
@aiatmeta @aiatmeta on x
Muse Image works as an agent rather than a direct prompt-to-image model: it invokes tools, self-refines, improves with scaled test-time compute, and pairs with Muse Spark for collaborative media generation. 🧵👇 [image]
@koltregaskes @koltregaskes on x
Meta have released Muse Image and a preview of Muse Video; their image and video (with audio) models from MSL. Matt Deitke from the Superintelligence Lab then posted a thread with much stronger demos, including precise in-place editing and a photorealistic family dinner scene
@huyushi98 Yushi Hu on x
We built the entire Muse-Image/Video post-training stack in just a few months, and we are amazed everyday by how well everything scales for multimodal generation, beyond language. 😎 Super grateful to work in such a talent-dense team! https://ai.meta.com/... [image]
@imisra_ Ishan Misra on x
The big shift: instead of mapping a prompt to an image in one shot, Muse Image plans, calls search and coding tools to get the details right, then critiques and fixes its own work. We didn't design that self-refinement, it emerged during RL training. [image]
@imisra_ Ishan Misra on x
Meet Muse Image, our most advanced image model yet. It's agentic: it reasons, searches the web for the knowledge it needs, uses tools, and refines its own generations before returning a result. This was such a fun project to work on!! Details in 🧵 [image]
@_tim_brooks Tim Brooks on x
We're launching Muse Image today!! 🎉 It's an agentic image gen model that plans, writes code and uses search tools, and refines its own outputs in chain-of-thought. Image performance improves as we scale test-time compute with higher reasoning. https://ai.meta.com/... [image]
@shengjia_zhao Shengjia Zhao on x
We are excited to launch muse Image, the first media generation model built by MSL. Muse image can use reasoning, refinement, and tools to improve precision and quality, with very clear test time scaling trends. Also sharing Muse Video preview today. https://ai.meta.com/... [imag…
@ml_angelopoulos Anastasios Nikolas Angelopoulos on x
Congratulations to the entire @AIatMeta team! Our users loved this model, and this is a huge achievement that takes Meta to the frontier of image model training :)
@testingcatalog @testingcatalog on x
META 🔥: Muse Image, the first image-gen model from MSL, is now available on Meta AI. > It uses advanced reasoning to understand complex prompts, seamlessly blending multiple photos into high-quality creations you can download and share anywhere. Users can also access Presets, [vi…
@rohanpaul_ai Rohan Paul on x
Meta just launched its 1st image model after Mark Zuckerberg's AI shake-up. Muse Image is Meta Superintelligence Labs' first image generator after Muse Spark. They said the model will power new editing features in Meta's Instagram photo app and be added to its marketer tools [vid…
@xuyilun2 Yilun Xu on x
1/ It's been so much fun building Muse Image/Video from scratch with the team. The story of Muse Image's agentic behavior did not begin as a designed feature. It began as an surprise to us, from the self-refinement behavior to the test-time scaling! https://ai.meta.com/... [image…
@chrissgpt Chris on x
Meta Muse video preview! With “competitive on prompt adherence, visual fidelity, temporal consistency.” I will admit this is definitely one of the better nature/animal videos I've seen with AI it keeps the panda's facial continuity really well. Metas cooking! [video]
@arena @arena on x
Exciting news: Meta's Muse Image just claimed #2 in the Image Arena! Muse Image from @AIatMeta now ranks second only to OpenAI's GPT Image 2, outperforming Nano Banana, Grok Imagine, MAI Image, and many other leading image models. It holds #2 across the board: Text-to-Image, [ima…
@aiatmeta @aiatmeta on x
Introducing Muse Image and Muse Video, the first media generation models developed by Meta Superintelligence Labs. Muse Image is our most advanced image generation model yet. It follows instructions faithfully, edits with precision, composes from multiple references, and draws [v…
@jhyuxm Jiahui Yu on x
Today we're launching Muse Image and previewing Muse Video, our next Multimodal models after Muse Spark! Generation goes Agentic and it's way more fun and powerful: it searches, codes, self-reflects, and calls tools to get things right. It's also freeform, interleaving text and […
Yusheng X. Yusheng X. on linkedin
Muse Image and Muse Video are out! So much fun working with so many amazing folks on these models! Read the research blog for more details and try out Muse Image in Meta AI app!
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