Sources: Microsoft considered spinning out or restructuring its Xbox unit as a wholly-owned subsidiary, or creating a joint venture with other partners
As Microsoft gets ready to overhaul its struggling Xbox gaming unit, it hasn't ruled out spinning out or restructuring the unit …
The Information Aaron Holmes
Related Coverage
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Discussion
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@aaronpholmes
Aaron Holmes
on x
Also in this scoop: Sharma is pushing Xbox to move faster on new Fallout, Halo, and Elder Scrolls games👀
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@aaronpholmes
Aaron Holmes
on x
SCOOP: Microsoft is planning a major overhaul at Xbox including new investments in game dev, and hasn't ruled out restructuring or spinout https://www.theinformation.com/ ...
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Gameranx
Ryan Parreno
on x
Demand For Xbox Series X|S Worldwide Exceeds Supply - And Memory Is A Huge Reason Why
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@shinobi602
@shinobi602
on x
Xbox is “fixable”, says Chief Strategy Officer Matthew Ball in new interview: ▪️Will invest more in its big IP, cut back on niche productions ▪️Xbox can improve - how hard it will be or how long it will take are different questions ▪️It's “difficult to articulate” why someone [im…
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@kotaku
@kotaku
on x
The guy hired to help fix Xbox admits its become “difficult to articulate” why people should buy one. “We have an obligation to work harder and more clearly. That's the marketing and the clarity that we're going to come to explain why you should be an Xbox player. Separate from
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@gameoverthirty
@gameoverthirty
on x
In his interview with TGB, Matthew Ball discusses the false dichotomy of younger players moving to console, especially those that grow up playing #Roblox. The more important point is that younger players, across the entire cohort, are playing more games than ever before. This
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@ashenone_vi
@ashenone_vi
on x
Well, it turns out my feeling was right. It was confirmed not even a day later. Xbox Chief Strategy Officer Matthew Ball has now said they plan to “invest more in big IP and cut back on niche productions.” That's about as clear a signal as you can get. Commercial viability is [im…
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@danhon.com
Dan Hon
on bluesky
Guy who was super bullish on the metaverse and is now running Xbox strategy is do you think a) bullish on in-game advertising or b) skeptical of in-game advertising — www.thegamebusiness.com/p/the-big- ma...
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@klobrille
@klobrille
on bluesky
Matthew Ball (Xbox CSO): “It has become difficult to articulate why you should pick an Xbox console. Exclusives are an important way to do that. This is why you'll have seen such a quick shift to exclusives. www.thegamebusiness.com/p/the-big- ma... [image]
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r/windowscentral
r
on reddit
Inside Xbox's margin crush: A string of misses at Xbox Game Studios, misguided Game Pass decisions, and the memory rout at its core
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r/gaming
r
on reddit
Inside Xbox's margin crush: A string of misses at Xbox Game Studios, misguided Game Pass decisions, and the memory rout at its core
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r/LastStandMedia
r
on reddit
Inside Xbox's margin crush: A string of misses at Xbox Game Studios, misguided Game Pass decisions, and the memory rout at its core
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r/Games
r
on reddit
The Big Matthew Ball Interview: “The console market is not dying”
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r/PS5
r
on reddit
TheGameBusiness: God of War Laufay is most covered, watched and discussed video games of Summer Game Fest 2026
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r/xbox
r
on reddit
The Big Matthew Ball Interview: “The console market is not dying”
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r/consoles
r
on reddit
The Information: Microsoft Considering Spinning Off And Restructuring Xbox As A Wholly Owned Subsidiary (Like LinkedIn And GitHub) To Potentially Sell
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r/gaming
r
on reddit
Microsoft Hasn't Ruled Out Spinning Off And Restructuring Xbox As A Wholly Owned Subsidiary To Potentially Sell
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r/LastStandMedia
r
on reddit
Per TheInformation: Microsoft Reportedly Considering Xbox Spin-Off, Joint Venture, or Subsidiary Structure as Part of Major Division Overhaul
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r/kindafunny
r
on reddit
Microsoft Has Considered Spinning Out Xbox, Plans New ‘Halo,’ ‘Fallout’ Games
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r/xbox
r
on reddit
The Information: Microsoft hasn't ruled out spinning out or restructuring the Xbox unit as a wholly-owned subsidiary, which could make it easier to sell, or creating a joint venture with other partner
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@knoebel
@knoebel
on bluesky
Microsoft considered spinning out Xbox fully, or creating a joint venture or spinning it out as wholly owned subsidiarie like Github. — Asha Sharma wants to focus more on IPs like Elder Scrolls, Halo, Minecraft and Fallout. — www.theinformation.com/articles/ mic... [image]
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@knoebel
@knoebel
on bluesky
The reason behind Xbox 3% accountability margin is reportedly a culmination of ‘Call of Duty’ having an off year, multiple games failing, investment which not take off, Game Pass price hike and memory prices have risen by 700%. — www.windowscentral.com/gaming/xbox/ ... [image]
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@jezcorden.com
Jez
on bluesky
Let's talk Xbox's margin crisis. — Xbox CEO Asha Sharma has been signalling “tough decisions” for a while, and has painted the picture of a division in crisis. — Here's what I've learned so far talking to a variety of sources both current and former @ Xbox. — windowscentral…
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@aegies
Arthur Gies
on bluesky
this is a pretty cogent write-up about sharma's job, but i think it skates a bit too much past the practical cost of an “off” year for call of duty - for a game that routinely moves 25-30 million units, selling “only” 10-15 is a billion in lost revenue. www.windowscentral.com/ga…