Discussion

• XBOX Wire XBOX Wire on x

  Next 100 Days: XBOX Reset

• @shinobi602 @shinobi602 on x

  Xbox is “fixable”, says Chief Strategy Officer Matthew Ball in new interview: ▪️Will invest more in its big IP, cut back on niche productions ▪️Xbox can improve - how hard it will be or how long it will take are different questions ▪️It's “difficult to articulate” why someone [im…

• @ashenone_vi @ashenone_vi on x

  Well, it turns out my feeling was right. It was confirmed not even a day later. Xbox Chief Strategy Officer Matthew Ball has now said they plan to “invest more in big IP and cut back on niche productions.” That's about as clear a signal as you can get. Commercial viability is [im…

• @gameoverthirty @gameoverthirty on x

  In his interview with TGB, Matthew Ball discusses the false dichotomy of younger players moving to console, especially those that grow up playing #Roblox. The more important point is that younger players, across the entire cohort, are playing more games than ever before. This

• @kotaku @kotaku on x

  The guy hired to help fix Xbox admits its become “difficult to articulate” why people should buy one. “We have an obligation to work harder and more clearly. That's the marketing and the clarity that we're going to come to explain why you should be an Xbox player. Separate from

• @danhon.com Dan Hon on bluesky

  Guy who was super bullish on the metaverse and is now running Xbox strategy is do you think a) bullish on in-game advertising or b) skeptical of in-game advertising  —  www.thegamebusiness.com/p/the-big- ma...

• @klobrille @klobrille on bluesky

  Matthew Ball (Xbox CSO): “It has become difficult to articulate why you should pick an Xbox console.  Exclusives are an important way to do that.  This is why you'll have seen such a quick shift to exclusives.  www.thegamebusiness.com/p/the-big- ma...  [image]

• r/Games r on reddit

  The Big Matthew Ball Interview: “The console market is not dying”

• r/PS5 r on reddit

  TheGameBusiness: God of War Laufay is most covered, watched and discussed video games of Summer Game Fest 2026

• r/gaming r on reddit

  XBOX CSO Matthew Ball Says Consoles Aren't Dying They Are Actually Growing And Will Have A Great Year This Year, But Xbox Specifically Has Been Declining

• r/xbox r on reddit

  The Big Matthew Ball Interview: “The console market is not dying”

• Gameranx Ryan Parreno on x

  Is Xbox Planning To Add In-Game Ads? No! Matthew Ball Debunks Fake Quote

• Gameranx Ryan Parreno on x

  Demand For Xbox Series X|S Worldwide Exceeds Supply - And Memory Is A Huge Reason Why

• r/gaming r on reddit

  Inside Xbox's margin crush: A string of misses at Xbox Game Studios, misguided Game Pass decisions, and the memory rout at its core

• r/windowscentral r on reddit

  Inside Xbox's margin crush: A string of misses at Xbox Game Studios, misguided Game Pass decisions, and the memory rout at its core

• r/LastStandMedia r on reddit

  Inside Xbox's margin crush: A string of misses at Xbox Game Studios, misguided Game Pass decisions, and the memory rout at its core

• @knoebel @knoebel on bluesky

  The reason behind Xbox 3% accountability margin is reportedly a culmination of ‘Call of Duty’ having an off year, multiple games failing, investment which not take off, Game Pass price hike and memory prices have risen by 700%.  —  www.windowscentral.com/gaming/xbox/ ...  [image]

• @jezcorden.com Jez on bluesky

  Let's talk Xbox's margin crisis.  —  Xbox CEO Asha Sharma has been signalling “tough decisions” for a while, and has painted the picture of a division in crisis.  —  Here's what I've learned so far talking to a variety of sources both current and former @ Xbox.  —  windowscentral…

• @aegies Arthur Gies on bluesky

  this is a pretty cogent write-up about sharma's job, but i think it skates a bit too much past the practical cost of an “off” year for call of duty - for a game that routinely moves 25-30 million units, selling “only” 10-15 is a billion in lost revenue.  www.windowscentral.com/ga…