Apple says Siri AI will not be available in the EU with the launch of iOS 27 and iPadOS 27 due to the DMA; Siri AI will also not be available in China at launch

The new enhanced Siri AI features that Apple announced today at WWDC 2026 will not be available in the European Union or in China when they are released in beta later this year.

MacRumors 2026-06-09 Tim Hardwick

Context & Ripple Effects

Apple’s enhanced Siri rollout has already slipped repeatedly: the earlier iOS 18 beta lacked the new Siri, and Apple reportedly deferred a planned smart-home display until the assistant was expected to be ready. The iOS 27 launch creates a further geographic split rather than a simultaneous release.

Related coverage ties the EU delay to Apple’s unsuccessful effort to avoid DMA interoperability obligations, while China has separately lacked the regulatory approval needed for launch. That makes availability contingent on both product readiness and regional compliance.

First-order effects

EU users will not receive the new Siri AI when iOS 27 and iPadOS 27 launch, while Apple must maintain a different feature set in that market.
China is also excluded at launch, extending the gap in Siri AI availability across two major regulated markets.

Second-order effects

Apple’s hardware plans that depend on the new Siri, including the previously delayed smart-home display, face a less uniform international launch environment.
The EU decision puts pressure on Apple to decide whether to adapt the feature for DMA interoperability requirements or continue withholding it; China requires a separate path through local approval.

Third-order effects

If AI features increasingly require market-specific compliance work, major platform updates may shift from global launches toward staggered, jurisdiction-by-jurisdiction releases.
The case tests whether regulation of platform interoperability can materially shape the product boundaries of consumer AI, rather than merely its distribution terms.

The trend: Consumer AI is becoming a regulated platform capability whose rollout schedule and feature set vary by jurisdiction, not just by software readiness.

Discussion

@openmedfuture Bart de Witte on x
Siri AI is amazing, but not available in the EU? Seriously? Even Siri? WWDC [image]
@jewiss Connor Jewiss on x
I can confirm that Siri AI works in the UK, which doesn't fall under the EU restriction. Source: me. I'm using it. https://x.com/...
@wongmjane Jane Manchun Wong on x
Apple publishes a full-page press release blaming the EU for the delayed Siri AI launch in the region, while China got one footnote treatment for the similar delayed Siri AI launch [image]
@oskargroth Oskar Groth on x
So Apple is arguing that DMA rules prevent them from shipping Siri AI in the EU because they may eventually have to expose assistant-level capabilities to competitors... Either they haven't solved how to do that while preserving their privacy approach, or they don't think Siri is
@szilagyipal Szilágyi Pál on x
Thank you @EU_Commission
@timsweeneyepic Tim Sweeney on x
@pat_hedger Misleading. The EU law simply requires operating system makers building APIs for their own services like AI, to make them available to developers who make competing services. You can allusions to the anticompetitive scheme here through vague mentions of ‘security’.
@pat_hedger Patrick Hedger on x
Competition policy is supposed to protect consumers and innovation. But the EU's DMA has once again prevented the latest and greatest service from reaching consumers. Adopting these policies stateside, like AICOA, would crush investment and innovation. https://www.apple.com/...
@sebastian.eurosky.social Eurosky Sebastian on bluesky
So Apple has a working solution for the EU, but demanded a 18-months head start to manifest market share. Apparently the EU didn't fall for it. So now we're doing extortion again („Bad DMA") - same playbook as with Apple Intelligence in 2024. 🤡
@mrsbettybowers Mrs. Betty Bowers on bluesky
“Apple, Google, and Meta are very excited to announce the release of new AI-driven products. We guarantee that they will respect your privacy. Unfortunately, these products are not available in Europe, as they have laws to protect your privacy.”
@kristofferjohansson.com Kristoffer Johansson on bluesky
That we still haven't gotten access to iPhone Mirroring doesn't exactly make me hopeful about the Siri AI release in the EU. — #WWDC26
@blunderchief.blather.ing Wes Davis on bluesky
lol at Apple acting like the DMA popped out of nowhere and delayed its AI features, as though the other AI companies haven't had to work around the DMA for years now. [image]
@neil@mastodon.neilzone.co.uk Neil Brown on mastodon
A rather bitter piece from Apple, seemingly trying to blame EU consumer protection law for attempting to protect consumers in the EU. — https://www.apple.com/...
r/EDV r on reddit
Kein Siri AI in der EU auf iOS und iPadOS - Apples offizielle Begründung
r/europe r on reddit
Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
r/czech r on reddit
EU regulace. Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
r/technology r on reddit
Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
r/Applelntelligence r on reddit
Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
r/MacOS r on reddit
Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
r/macbookpro r on reddit
New Siri AI Features Won't Initially Be Available in EU and China
Frederick Abeloos Frederick Abeloos on linkedin
Thanks to the EU, the entire EU based Apple Ecosystem userbase will not have access to Siri AI. — Since years I am developing a love and hate feeling and thoughts about AI in general. …
@wavesblog.eurosky.social Simonetta Vezzoso on bluesky
The Ritual: new Apple product, old DMA tantrum www.apple.com/newsroom/202...
Bruce Lawson Bruce Lawson on linkedin
Apple designed its wonderful new (fast! private! thinking of the children!) Siri AI in a way that it knew contravened the EU Digital Markets Act. …
@brucel Bruce Lawson on bluesky
Apple designed its fab new (fast! private! thinking of the children!) Siri AI in a way it knew contravened EU law, but asked to do it anyway, pinky-promising that it would make it compliant after 18 months. EU said “no”. Not-Steve and Not-Steve-Either are both Very Sad. www.ap…
@dbushell.com David Bushell on bluesky
pro-consumer laws prevent EU users being victims of Apple Slurry AI, big win for user rights too! — quite sad how many are lapping up Apple's slopaganda: — www.apple.com/newsroom/202...
Tom Good Tom Good on linkedin
With their recent WWDC keynote, Apple has shown how the new ‘Siri powered by Gemini models’ will come to life. — “Finally”, you might say. …
@kimmonismus @kimmonismus on x
Interesting: New Apple Intelligence Siri only available on iPhone 17 Pro. Of course not be available in the EU (god damn) [image]
@markgurman Mark Gurman on x
The important details: - Siri AI for developers in English today; all users later this year in beta. - Siri AI is NOT yet coming to the EU given the regulatory issues there. - Siri AI and new Apple Intelligence features are also not yet coming to China for similar reasons.

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