Google's keyword ad practices face renewed criticism after the Delhi High Court ruled against Google in a trademark dispute involving Indian company Hindware
TechCrunch Jagmeet Singh
Related Coverage
- Delhi HC fines Google ₹30 lakh over use of Hindware trademark in AdWords @onmanorama
- Delhi High Court's pathbreaking ruling on Google keyword advertising | Explained The Hindu · Soibam Rocky Singh
- Google fined by Delhi HC for misdirecting searches to rivals' products Times of India
- When Trademarks Become Keywords: Hindware and the Future of Search Advertising orfonline.org · Basu Chandola
- Zerodha's Nithin Kamath Explains Why Hindware-Google Verdict Matters For Businesses, Startups NDTV Profit · Pratiksha Thayil
- Hindware, Google and the fault lines of platform power The Morning Context · Ashish K. Mishra
- Delhi HC rules against Google in Hindware trademark battle The Tribune · Shekhar Singh
- Delhi High Court imposes ₹30 lakh fine on Google for misuse of Hindware trademark as keyword in Google Ads Bar and Bench · Prashant Jha
- Delhi HC ruling on Google keyword ads may reshape online advertising Business Standard
- Delhi High Court asks Google to pay Rs 30 lakh damages to sanitaryware brand for trademark infringement The Indian Express · Sohini Ghosh
- Delhi high court fines Google ₹30 lakh over trademark use as ad keyword Hindustan Times · Shruti Kakkar
- Delhi HC imposes ₹30 Lakh Fine on Google Over Use of Hindware Trademark for AdWords Outlook Business
- ETtech Explainer: Why Google was fined Rs 30 lakh in Hindware trademark case The Economic Times
- An Indian court says Google can be liable for selling rivals a brand's name The Next Web · Allison Steffens Herrera
- Why Delhi HC's Hindware ruling could trigger a rethink in India's Rs 1 lakh crore ad market Moneycontrol · Maryam Farooqui
- Keyword Wars: Delhi HC Fines Google For Infringing Hindware's Trademark Inc42 · Gaurav Bagur
- Could Delhi HC's Hindware verdict reshape Google Ads and digital marketing in India? India Today · Jasmine Anand
- Indian sanitaryware brand took Google to court & won. Rivals can no longer bid on its trademark ThePrint · Ruchi Bhattar
- Delhi HC bars Google from auctioning ‘HINDWARE’ as keyword, denies safe harbour protection MediaNama · Aakriti Bansal
- Delhi HC fines Google over trademark keyword use, could impact ad auction systems The Tech Portal · Ashutosh Singh
Discussion
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@svembu
Sridhar Vembu
on x
I am with Nithin on this. What Google was doing was completely unethical and I am glad it has been found illegal in India. They need to be held to account for these shady business practices.
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@vijayshekhar
Vijay Shekhar Sharma
on x
🔜🔜 “Competitor keyword bidding on your brand name is now legally actionable in India.”
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@janwhyy
Janhavi Jain
on x
The Delhi High Court just ruled against Google in a trademark case that every Indian founder needs to know about!! Hindware sued because searches for “Hindware” returned competitor ads - Cera, Grohe, above their own listing. Customers looking specifically for Hindware were being
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@fooobar
Gaurav Aggarwal
on x
This was pure evil coming from a company that had “do not evil” as part of their original manifesto! They must be made to pay for this sin!
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@nithin0dha
Nithin Kamath
on x
In a landmark judgment on May 22, 2026, the Delhi High Court held Google liable for trademark infringement. The case was between Hindware and Google. The court held that, by allowing competitors of Hindware to purchase the keyword “Hindware” (a trademarked name) through Google
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@adityakalra
Aditya Kalra
on x
Indian businesses today are rejoicing a ruling against Google Google infringed the trademark rights of an Indian bathroom fittings maker by allowing rivals to use its name as an ad keyword, a decision that is seen reshaping the online ads market https://www.reuters.com/...
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@chandrarsrikant
Chandra R. Srikanth
on x
🚨Why Delhi HC's Hindware ruling could trigger a rethink in India's Rs 1 lakh crore ad market “Every time someone typed ‘Hindware’ into a search bar, Google sold that moment—not the word, but the intent—to Hindware's competitors,” said Sonam Bhagat, Founder and CEO of Vygr
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@chandrarsrikant
Chandra R. Srikanth
on x
The Delhi High Court's reasoning hinged on three specific factors: Hindware being a coined mark rather than a generic term, its well-known trademark status, and Google's alleged active role in suggesting and auctioning the term through its Keyword Planner. “Remove any one of
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@prasanto
@prasanto
on x
Hindware took Google to court & won. Rivals can no longer bid on its trademark, intercepting search results for Hindware with Cera, Grohe, et al, rules Delhi High Court. Google had argued that it was a neutral intermediary, with safe harbor protection under Section 79 of India's