Google's keyword ad practices face renewed criticism after the Delhi High Court ruled against Google in a trademark dispute involving Indian company Hindware
A recent Indian court ruling against Google's keyword advertising practices has gained fresh attention after founders said competitors …
TechCrunch Jagmeet Singh
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Discussion
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@svembu
Sridhar Vembu
on x
I am with Nithin on this. What Google was doing was completely unethical and I am glad it has been found illegal in India. They need to be held to account for these shady business practices.
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@adityakalra
Aditya Kalra
on x
Indian businesses today are rejoicing a ruling against Google Google infringed the trademark rights of an Indian bathroom fittings maker by allowing rivals to use its name as an ad keyword, a decision that is seen reshaping the online ads market https://www.reuters.com/...
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@prasanto
@prasanto
on x
Hindware took Google to court & won. Rivals can no longer bid on its trademark, intercepting search results for Hindware with Cera, Grohe, et al, rules Delhi High Court. Google had argued that it was a neutral intermediary, with safe harbor protection under Section 79 of India's
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@nithin0dha
Nithin Kamath
on x
In a landmark judgment on May 22, 2026, the Delhi High Court held Google liable for trademark infringement. The case was between Hindware and Google. The court held that, by allowing competitors of Hindware to purchase the keyword “Hindware” (a trademarked name) through Google
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@chandrarsrikant
Chandra R. Srikanth
on x
🚨Why Delhi HC's Hindware ruling could trigger a rethink in India's Rs 1 lakh crore ad market “Every time someone typed ‘Hindware’ into a search bar, Google sold that moment—not the word, but the intent—to Hindware's competitors,” said Sonam Bhagat, Founder and CEO of Vygr
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@chandrarsrikant
Chandra R. Srikanth
on x
The Delhi High Court's reasoning hinged on three specific factors: Hindware being a coined mark rather than a generic term, its well-known trademark status, and Google's alleged active role in suggesting and auctioning the term through its Keyword Planner. “Remove any one of
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@vijayshekhar
Vijay Shekhar Sharma
on x
🔜🔜 “Competitor keyword bidding on your brand name is now legally actionable in India.”
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@janwhyy
Janhavi Jain
on x
The Delhi High Court just ruled against Google in a trademark case that every Indian founder needs to know about!! Hindware sued because searches for “Hindware” returned competitor ads - Cera, Grohe, above their own listing. Customers looking specifically for Hindware were being
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@fooobar
Gaurav Aggarwal
on x
This was pure evil coming from a company that had “do not evil” as part of their original manifesto! They must be made to pay for this sin!