Amazon says it is making the “architecture, starter code, and learnings” from Alexa for Shopping available to third-party retailers, starting with Kate Spade
Amazon has been using homegrown artificial intelligence technology to help users compare products and buy or reorder items on their behalf.
CNBC Annie Palmer
Related Coverage
- Amazon offers its AI shopping tech to outside retailers in new phase of agentic commerce race GeekWire · Todd Bishop
- How AWS is helping retailers build their own AI-powered shopping experiences About Amazon
- Amazon licenses Alexa for Shopping AI technology to retailers Yahoo Finance · Cris Tolomia
- Amazon licenses AI shopping technology to retailers, signs Kate Spade parent Tapestry as early adopter Crypto Briefing
- Amazon wants to power AI shopping assistants at other online stores. The Verge · Emma Roth
- Amazon Launches Service to Put AI Shopping Assistants on Other Retailers' Sites The Information · Catherine Perloff
- Amazon is now selling its AI shopping technology to other retailers, and Kate Spade is the first customer The Next Web · Alina Maria Stan
- Amazon Offers Alexa Shopping Assistant Blueprint to Retailers PYMNTS
- Agentic Shopping Assistant on AWS Amazon Web Services
- Amazon Launches Agentic Shopping Assistant to Help Retailers Tech.co · Conor Cawley
- Amazon Launches AI Shopping Tool Solution for Retailers The Asia Business Daily · Ryu Hyunseok
Discussion
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@amazon
@amazon
on x
JUST ANNOUNCED: @awscloud launches AWS Agentic Shopping Assistant (ASA), a solution for retailers to deploy their own AI shopping experience using the same foundational technology behind Amazon's Alexa for Shopping. Amazon has spent years and billions of shopping interactions
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Kris Satterthwaite
Kris Satterthwaite
on linkedin
Today marks an exciting moment in history with the launch of the AWS Agentic Shopping Assistant (ASA). …
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Petra Schindler-Carter
Petra Schindler-Carter
on linkedin
Today our team launched the Agentic Shopping Assistant on AWS (ASA). One theme that has been a constant in my ~23 years at Amazon …
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Uwem Ukpong
Uwem Ukpong
on linkedin
When Amazon built Alexa for Shopping, the assistant reached more than 300 million customers and helped deliver nearly $12 billion in incremental annualized sales in 2025. …
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Brent Gregory
Brent Gregory
on linkedin
AWS just launched Agentic Shopping Assistant (ASA) — a solution that packages the technology behind Amazon's Alexa for Shopping into something any retailer can deploy. …