Roku launches its first major homescreen overhaul in over a decade, including a large “marquee” ad spot to tout apps or shows, in a bid to drive more engagement
Don't worry, Roku City isn't going anywhere. In fact, it's going interactive. But there will be more personalization, and a more prominent ad unit too.
The Hollywood Reporter Alex Weprin
Related Coverage
- Roku's First Major Home Screen Revamp in Years Will Open Up More Ad Opportunities Bloomberg · Samantha Kelly
- ‘Essentially, they wanted us to read their minds’: Roku is rolling out a huge free upgrade to the Home Screen on its TVs and streaming devices … TechRadar · Lance Ulanoff
- Roku Home Screen Gets a Personalized Refresh Adweek · Mark Mwachiro
- Roku Unveils First Major Home Screen Update In Over A Decade Deadline · Jill Goldsmith
- Roku completely revamps TV home screen with smarter suggestions, more personalization The Shortcut · Max Buondonno
- Roku redesign and feature update rolling out - UK owners miss out for now, but get something else instead T3 · Rik Henderson
- Roku's New Home Screen Has More Personalization — and a Large Ad CNET · Ty Pendlebury
- Roku is overhauling the Home Menu for millions of TVs and streaming devices: here's what's new Tom's Guide · Scott Younker
- Roku Updates Its UI For the First Time In a Decade Slashdot · BeauHD
- Roku OS's home screen now features a large, permanent ad Ars Technica · Scharon Harding
- Meet the new Roku Home Screen | Roku Roku on YouTube
- Roku Unveils Redesigned Home Screen MacRumors · Joe Rossignol
- Roku Revamps Its Home Screen To Appease Both Consumers And Advertisers AdExchanger · Alyssa Boyle
- Roku announces redesigned home screen Curb Cuts · Steven Aquino
- Roku's Home Screen Redesign Goes All-In on Recommendations PCMag · Michael Kan
- Roku launches new Home Screen design for all TVs 9to5Mac · Ryan Christoffel
Discussion
-
Miles Fisher
Miles Fisher
on linkedin
The Roku Homescreen just got better! The first thing 125M people see everyday. Streaming starts with the Roku Experience and we are solving …
-
Margret Schmidt
Margret Schmidt
on linkedin
Roku users 💜 we love you. We made this update for YOU because we want to be more helpful in your quest to find great entertainment across your streaming services. …
-
Sarah Novatt
Sarah Novatt
on linkedin
Many years in the making, and countless teams involved - we have launched Roku's new home screen after a decade 🥂 ! …