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OpenAI rolls out a beta version of its new Ads Manager tool to advertisers in the US, making it easier for SMBs to buy ChatGPT ads on a cost-per-click basis

OpenAI has launched a self-serve advertising platform, executives said, marking a significant step in its goal of generating $2.5 billion …

Axios Sara Fischer

Discussion

  • @trishlaostwal @trishlaostwal on x
    OpenAI is expanding its ads business, confirming scoops I've been reporting for months: • launches self-serve ads manager (beta) • cost-per-click (CPC) bidding • Partnership with StackAdapt, among others https://openai.com/...
  • @eric_seufert Eric Seufert on x
    ChatGPT launches a CAPI, a pixel, and self-serve “It's not hard to imagine how the ad platform evolves from here. OpenAI is almost assuredly building a platform in the image of Meta's, which means it will cater the platform to the needs of SMBs, particularly eCommerce and [image]
  • @glenngabe Glenn Gabe on x
    More from OpenAI about opening up ChatGPT ads to more advertisers: Conversions API + Pixel-based measurement: “We recently launched Conversions API and pixel-based measurement so advertisers can better understand what happens after someone engages with an ad, such as a [image]
  • @glenngabe Glenn Gabe on x
    Huge heads-up. OpenAI has now launched a new landing page for ads https://ads.openai.com/ which includes a way to sign up, ads documentation, and a video guide h/t @juokaz I just signed up and OpenAI needs to verify each advertiser (which can take some time they say). Go sign [im…