/
Navigation
Chronicles
Browse all articles
Explore
Semantic exploration
Research
Entity momentum
Nexus
Correlations & relationships
Story Arc
Topic evolution
Drift Map
Semantic trajectory animation
Posts
Analysis & commentary
Pulse API
Tech news intelligence API
Browse
Entities
Companies, people, products, technologies
Domains
Browse by publication source
Handles
Browse by social media handle
Detection
Concept Search
Semantic similarity search
High Impact Stories
Top coverage by position
Sentiment Analysis
Positive/negative coverage
Anomaly Detection
Unusual coverage patterns
Analysis
Rivalry Report
Compare two entities head-to-head
Semantic Pivots
Narrative discontinuities
Crisis Response
Event recovery patterns
Connected
Search: /
Command: ⌘K
Embeddings: large
TEXXR

Chronicles

The story behind the story

days · browse · Enter similar · o open

At a town hall, Asha Sharma said Microsoft is returning to using Xbox for its gaming division, instead of Microsoft Gaming, as “Xbox needs to be our identity”

www.theverge.com/report/91748...  [image]Tom Warren /@tomwarren.co.uk:scoop: Microsoft is bringing Xbox back and scrapping Microsoft Gaming.  During an internal all-hands today, Microsoft's new Xbox CEO announced the return of the Xbox org and lots more.  Full details 👇 www.theverge.com/report/91748...Forums:r/LastStandMedia:Microsoft brings Xbox back, scraps Microsoft Gamingr/XboxSeriesXlS:Microsoft brings Xbox back, scraps Microsoft Gamingr/technology:Microsoft brings Xbox back, scraps Microso

The Verge Tom Warren

Discussion

  • Pure Xbox Fraser Gilbert on x
    Four Key Priorities For Xbox's Future Outlined By CEO Asha Sharma & EVP Matt Booty
  • @welfare_jbp John Welfare on x
    Ok so maybe Xbox did need a non gamer to come in and say the obvious.
  • @delta1169 @delta1169 on x
    Xbox Bros seeing the death of Microsoft Gaming and the return of Xbox. [video]
  • @tomwarren Tom Warren on x
    scoop: Microsoft is bringing Xbox back and scrapping Microsoft Gaming. During an internal all-hands today, Microsoft's new Xbox CEO announced the return of the Xbox org and lots more. Full details 👇 https://www.theverge.com/...
  • @pirat_nation @pirat_nation on x
    Xbox CEO Asha Sharma announced today during an internal town hall that Microsoft is dropping the “Microsoft Gaming” name and returning to the Xbox brand for its entire gaming division. “Xbox needs to be our identity,” said Sharma This reverses the 2022 rebrand when Phil Spencer […
  • @wario64 @wario64 on bluesky
    The Verge: ‘Sharma announced that Microsoft is returning to using Xbox for its gaming division, instead of Microsoft Gaming.  “Xbox needs to be our identity,” said Sharma, noting that Microsoft Gaming was a departure from that.’ buff.ly/WfoKsoz [image]
  • @knoebel @knoebel on bluesky
    Microsoft Gaming is dead, Microsoft is bringing back Xbox as its gaming brand.  A new Xbox logo also has appeared over the campus and according to Tom Warren it was also used internal Project Helix materials.  —  www.theverge.com/report/91748...  [image]
  • @tomwarren.co.uk Tom Warren on bluesky
    scoop: Microsoft is bringing Xbox back and scrapping Microsoft Gaming.  During an internal all-hands today, Microsoft's new Xbox CEO announced the return of the Xbox org and lots more.  Full details 👇 www.theverge.com/report/91748...
  • r/LastStandMedia r on reddit
    Microsoft brings Xbox back, scraps Microsoft Gaming
  • r/XboxSeriesXlS r on reddit
    Microsoft brings Xbox back, scraps Microsoft Gaming
  • r/technology r on reddit
    Microsoft brings Xbox back, scraps Microsoft Gaming |  Xbox is Microsoft's gaming identity moving forward.
  • r/kindafunny r on reddit
    Microsoft brings Xbox back, scraps Microsoft Gaming
  • r/gaming r on reddit
    Microsoft brings Xbox back, scraps Microsoft Gaming
  • r/xbox r on reddit
    Microsoft brings Xbox back, scraps Microsoft Gaming