OpenAI enables cost-per-click ads inside ChatGPT, setting bids at between $3 and $5 per click, in addition to CPMs
The platform that can figure out how to prove AI chatbots can drive an outcome will unlock a budget category that doesn't exist yet. OpenAI just took big steps toward that threshold …
Interested in ChatGPT ads? Looks like CPC campaigns are live for some advertisers. @juokaz pinged me with some screenshots. You can select between Reach or Clicks for objective and then enter your Max CPC for the campaign. ChatGPT says to enter a max bid between $3.00 and $5.00. …
SCOOP: StackAdapt is courting advertisers for ChatGPT ads via a limited pilot, per a leaked deck. CPMs range from $15-$60, driven by prompt relevance, with a $50K minimum spend. …