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WhatsApp says it is testing a new subscription called WhatsApp Plus, which includes features like expanded pinned chats, custom lists, and new chat themes

TechCrunch Ivan Mehta

Discussion

  • @realshuhaib @realshuhaib on x
    I can't believe WhatsApp made a Premium Subscription called “WhatsApp Plus” That let's you > Send premium stickers > Change theme > Change icon > Pin chats (3+) > Ringtones > Update/Upgrade List #WhatsApp [image]
  • @stocksavvyshay Shay Boloor on x
    With paid messaging already above a $2B annualized run rate, this marks its first real step toward layering consumer subs revenue on top of existing business monetization engine.
  • @dmnd.me Jeremy Diamond on bluesky
    Trying to imagine ever paying directly for messaging and I can't see it [embedded post]