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Chronicles

The story behind the story

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A profile of wealth manager Iconiq, which, sources say, has $100B AUM, with $26B specifically for VC investing; Iconiq invested $3B into AI startups in 2025

Bloomberg Natasha Mascarenhas

Context & Ripple Effects

Iconiq’s reported expansion from a $7B asset manager focused more heavily on technology investments in 2017 to a $5.75B Growth fund in 2024 provides the arc for its current scale. The profile indicates that its venture activity is now a substantial part of a much larger asset base.

Its AI investing also connects to reported participation in Anthropic’s new round and an Iconiq-led Series B for AI evaluation company Braintrust, showing activity across both frontier-model and AI-software layers.

First-order effects

  • Iconiq has a larger disclosed pool to deploy into venture, with $26B reportedly allocated to VC and $3B already invested in AI startups during 2025.
  • Standard Template Labs gains access to Iconiq’s reported first startup-incubation arrangement, extending the firm’s role beyond conventional investing.

Second-order effects

  • AI startups seeking large, repeat-capital investors face another well-funded source of financing, while rival growth and venture firms must compete for the same high-conviction opportunities.
  • Iconiq’s involvement in both Anthropic’s prospective round and Braintrust’s financing suggests that capital can flow to model builders and the tooling used to evaluate AI systems, reinforcing demand across the stack.

Third-order effects

  • If large wealth-management platforms keep allocating dedicated pools to AI venture, startup financing may become more concentrated among investors able to support companies through multiple, increasingly large rounds.
  • The move toward incubation alongside investment could make leading private-capital firms more operationally embedded in company formation, not just later-stage financing.

The trend: This is a data point in the financialization and concentration of AI startup funding, as large asset managers build dedicated capacity for both frontier labs and their surrounding software ecosystem.

Discussion

  • Matthew Jacobson Matthew Jacobson on linkedin
    Thank you Natasha Mascarenhas for sharing your story about ICONIQ, our brand of uncommon care and our passion for partnering with exceptional people building into the massive AI opportunity!
  • Natasha Mascarenhas Natasha Mascarenhas on linkedin
    I profiled the AI investing efforts of Iconiq, a firm that has poured over $5 billion into AI startups to date ($3 billion of which was last year alone) …