Kalshi signs a deal with Fox Corp. to integrate its forecasts into Fox News, Fox Business Network, Fox One, and Fox Weather, following deals with CNN and CNBC
The Hollywood Reporter Alex Weprin
Related Coverage
- Fox to integrate Kalshi prediction market data across news platforms Reuters · Kritika Lamba
- FOX to Integrate Kalshi Forecasts Across FOX News Media and FOX One Platforms Kalshi
- Fox integrating Kalshi prediction markets data across news platforms The Hill · Ashleigh Fields
- Fox is the latest to add prediction markets as a new ‘data layer’ for news coverage Fast Company · María José Gutierrez Chavez
- Kalshi Partners With FOX to Integrate Forecasts Across Platforms CoinGape
Discussion
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@alexweprin
Alex Weprin
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An update to this: I am hearing that Fox News will NOT be using Kalshi data for its election coverage, and will be leaning on its own polling and election teams.
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@dkthomp
Derek Thompson
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When I wrote this in November about the logical conclusion of prediction markets in media—ie, Fox News hosts doing branded segments about how viewers could make money on political bets—I was joking. But these days, the line between parody and prognostication is getting awfully [i…
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@aleximm
Alex Immerman
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The power of prediction markets extends beyond trading The markets produce information - a live probability that's more disciplined than a poll or pundit CNN, CNBC, and now Fox recognize the importance of Kalshi: a feed of what people truly believe when incentives are aligned
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@alexweprin
Alex Weprin
on x
Prediction markets are controversial, as they are see as back door avenues into sports betting, and allow wagers on controversial topics like updates on the war in Iran. But media executives like the data, and see possible revenue. https://www.hollywoodreporter.com/ ...
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@alexweprin
Alex Weprin
on x
NEW: After cutting deals with CNN and CNBC, the prediction market Kalshi has made arguably its biggest deal yet. It is getting into business with Fox, where its data will be baked into Fox News programming.