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Google updates Chrome with vertical tabs, a feature that Mozilla Firefox and Microsoft Edge have long offered, and a new full-screen layout in reading mode

ZDNET's key takeaways  — Google has started rolling out vertical tabs in Chrome.  — With vertical tabs, all your open web pages appear in a sidebar.

ZDNET Lance Whitney

Context & Ripple Effects

Chrome’s change extends a tab-management arc that already included named, color-coded tab groups and Android’s tablet-oriented tab grid and split-view work. It brings the desktop browser’s organization controls closer to layouts that favor users managing many simultaneous pages.

The move also closes a visible feature gap with Microsoft Edge, which rolled out vertical tabs in 2021. Chrome is pairing that catch-up feature with a full-screen reading layout, making page organization and distraction reduction part of the same interface update.

First-order effects

  • Chrome users receiving the rollout can move open tabs from the horizontal strip into a sidebar, changing how large tab sets are scanned and navigated.
  • Google gains a reading-mode presentation that occupies the full screen, while Edge and Firefox lose some differentiation based solely on offering vertical tabs.

Second-order effects

  • Browser vendors will have less room to compete on vertical tabs alone and more incentive to differentiate through implementation details such as tab grouping, sidebar behavior, and reading tools.
  • Users who work across browsers may face fewer interface-switching costs as Chrome adopts a layout already familiar from Edge and Firefox, raising the importance of ecosystem integration and performance in browser choice.

Third-order effects

  • If major browsers continue converging on tab-sidebars and reading views, browser competition is likely to shift from headline interface features toward the quality of workflow systems around tabs, profiles, sync, and built-in assistants.
  • The pattern suggests mature browser interfaces are becoming more modular: features first proven by one vendor can become baseline expectations across Chromium-based and competing browsers, though rollout scope and user adoption will determine whether vertical tabs become the default layout.

The trend: This is one data point in the convergence of browser productivity interfaces around denser tab management and more focused reading modes.

Discussion

  • @googlechrome @googlechrome on x
    Introducing a top-to-bottom update for your tabs...literally. Vertical tabs are coming to Chrome! 🚦 And there is more: A full-page view free from distraction with a new immersive reading mode. [video]
  • @newsfromgoogle @newsfromgoogle on x
    Today, we're rolling out two new productivity features in Chrome. With vertical tabs, you'll now have the option to move your tabs to the side of your browser window by selecting “Show Tabs Vertically.” We're also introducing immersive reading mode, a new full-page interface [vid…
  • @tobi Tobi Lutke on x
    I made this my default when it rolled out as flag. It's better. Credit goes to arc and dia for popularizing it.
  • @google @google on x
    We're also introducing immersive reading mode, a new full-page interface for deep focus. Right-click on any page and select “Open in Reading Mode” to remove visual distractions so you can focus on the text. [video]
  • @sundarpichai Sundar Pichai on x
    Quote Google · Too many @GoogleChrome tabs open? Try vertical tabs, rolling out now. Just right-click any Chrome window and select “Show Tabs Vertically” to move your tabs to the side of the browser window, making it easier to read page titles and manage tab groups.
  • @google @google on x
    Too many @GoogleChrome tabs open? Try vertical tabs, rolling out now. Just right-click any Chrome window and select “Show Tabs Vertically” to move your tabs to the side of the browser window, making it easier to read page titles and manage tab groups. [video]
  • @_kevintong Kevin Tong on x
    waited 10 years for this
  • @tahrahoops @tahrahoops on x
    Thanks for the update but I love watching the horrifying looks on my colleagues faces when I share my screen and they see I keep a minimum of 50+ tabs open at all times.
  • @jeffdean Jeff Dean on x
    Have Too Many Tabs Open? G O V E R T I C A L !
  • @collision John Collison on x
    You can now arrange your tabs in a vertical sidebar in Chrome! 1) chrome://flags and enable Vertical Tabs 2) Settings -> Appearance -> set “Tab strip position” to Side Uses the real estate of an external monitor better, and easier tab switching for those of us with a few too
  • r/browsers r on reddit
    Vertical browser tabs are better and you should use them