Ofcom: the share of adult UK social media users that actively post, share, or comment falls from 61% in 2024 to 49%, as users say they are being more selective
The Guardian Dan Milmo
Related Coverage
- Fewer UK adults posting on social media, Ofcom finds BBC · Liv McMahon
- Passive social media use, AI companionship, and online side hustles: UK adults' media and online lives revealed Ofcom
- Active social media use drops as Britons become more cautious online Financial Times · Daniel Thomas
- While British Adults Are Less Active on Social Media, More Than Half Now Rely on AI Tools The Hollywood Reporter · Lily Ford
- Men are ditching TV for YouTube as AI usage and social media fatigue grow Hacker News
- Social Media Users are Less Active on Platforms Due to Rise of Short-Form Video PetaPixel · Pesala Bandara
Discussion
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@visegrad24
@visegrad24
on x
Across the UK, 49% of respondents said they actively post on platforms such as Instagram, Facebook and X, down from 61% the previous year. Ofcom said its finding some people were choosing to post less permanent content, which indicates a rise in “passive” social media use. 🇬🇧
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@prestonjbyrne
Preston Byrne
on x
Arresting people for posting on social media will tend to have that effect.
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@owenboswarva
Owen Boswarva
on x
Active social media use drops as Britons become more cautious online https://www.ft.com/... (£) New Ofcom research findings https://www.ofcom.org.uk/... #OnlineSafetyAct #ageverification #socialmediaban #censorship #openweb #techpolicy [image]
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@ofcom
@ofcom
on x
Our research on how UK adults use media finds: 📱 They're more passive on social media, with 49% actively posting 🤖 AI adoption accelerates, including for companionship and creativity 📰 Trust in news sources is fragmented Read more: https://www.ofcom.org.uk/... [image]
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@alderik.eurosky.social
@alderik.eurosky.social
on bluesky
“Ofcom said just under half of adult social media users (49%) now post, share or comment compared with 61% in 2024. The proportion exploring new websites has also fallen, from 70% to 56%.” www.theguardian.com/media/2026/ a...