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Chronicles

The story behind the story

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Automattic CEO Matt Mullenweg says EmDash, while open source, is designed “to sell more Cloudflare services” and lacks WordPress' cross-platform democratization

So, two other Matts at Cloudflare announced EmDash — the spiritual successor to WordPress that solves plugin security.

Matt Mullenweg

Discussion

  • @eastdakota Matthew Prince on x
    Think this is a fair critique from @photomatt of EmDash. I remain hopeful it'll bring a broader set of developers into the WordPress ecosystem. https://ma.tt/...
  • @jennschiffer.com Jenn Schiffer on bluesky
    a very level response!  i am not surprised cloudflare pulled him in for advising but withheld how they were going to message it, i am glad he didn't take the bait.  hope the project lasts longer than wildebeest and that they take matt's advice to ditch tinymce [embedded post]
  • @photomatt@mastodon.social Matt Mullenweg on mastodon
    EmDash Feedback  —  So, two other Matts at Cloudflare announced EmDash — the spiritual successor to WordPress that solves plugin security.  (Is it nominative determinism or a simulation glitch that everyone trying to terraform the web has some variation of “Matthew” in their name…
  • @mk.gg Matt Kane on bluesky
    All credit to @ma.tt - his critique here of @emdashcms.com is pretty fair.  A few misunderstandings and I disagree with several points, but generally useful feedback.  We don't use TinyMCE though: the editor is based on TipTap, with Portable Text as the storage format.
  • @learnwithmattc @learnwithmattc on x
    Hey @photomatt I'd really like to understand this statement better: “The closest thing I've seen to a spiritual successor isn't another CMS, it's been OpenClaw.” Is that because of how it helps with distribution and “publishing” of a sort? https://ma.tt/...
  • @jbenton Joshua Benton on x
    Stone cold to call something the “spiritual successor” to something that's still alive
  • @andraganescu Andrei Draganescu on x
    You can come after our users, but please don't claim to be our spiritual successor without understanding our spirit. https://ma.tt/...
  • @jeffr0 Jeff on x
    EmDash is Cloudflare actually firing shots at WordPress which is more egregious than anything WPEngine has done. lol
  • @rmelogli Rodolfo Melogli on x
    Now imagine if the WPEngine situation had stopped at “some thoughts and feedback,” while the actual legal matters were handled privately in court—without any public drama. Without going nuclear. We'd probably be in a much better place, and we wouldn't have lost so many amazing
  • @syedbalkhi Syed Balkhi on x
    I find the EmDash project and reactions around it fascinating on so many fronts. 1) The UX of WordPress that many folks in our community want to change seems to be quite functional IMO and now a company like Cloudflare when had the option to build from scratch still opted for
  • @jeffr0 Jeff on x
    Was the WordPress swag store hacked? [image]
  • @thecto Adam on x
    i know a lot of people that LOVE tech, but... https://github.com/... no one i know loves Wordpress, it's one of these things that “ugh i guess it's the only choice”. I've never once used it and not got spammed with plugins advertising their sales, upselling, banners
  • @vinnysgreen Vinny Green on x
    Mullenweg won't even use a ‘spicy’ sentence when talking about @Cloudflare, but has smoke for WP Engine and their CEO. What could be the reason? I mean isn't this far more egregious than what WPE has done? [image]
  • @charafmrah Charaf on x
    They managed to make an even more outdated dashboard than WordPress [image]
  • @mattietk Matt ‘TK’ Taylor on x
    Fair critique from Matt, it's early days after all and there's lots still to do. But I am a little disappointed that anyone would think we'd ship TinyMCE in the year of our lord 2026. https://x.com/...
  • @jameswelbes James Welbes on x
    The WordPress cult is so triggered today and I am here for it. I hate on WordPress sometimes because it's like 20 something years old and has quirks and I'm a long time user who has experienced real pain points. The amount of hate EmDash has received already, having existed
  • @chrislema Chris Lema on x
    If you think that a blog post announcement of a “WordPress successor” is causing anyone, anywhere, some level of stress or fear, you've fundamentally misunderstood the landscape. I'm not saying that an AI centric solution isn't nifty. It is. But what helped WP grow was a
  • @sarahgooding Sarah Gooding on x
    🔥 “It's all built on open source and web standards. You can run it anywhere; there's no lock-in. That's why we do what we do. It's really hard. You can come after our users, but please don't claim to be our spiritual successor without understanding our spirit.” - @photomatt
  • @mattietk Matt ‘TK’ Taylor on x
    I've seen people saying that @EmDashCMS's UI looks old enough to drink just because the interface is a little simple. I've also seen people praising our “lack of block editor”. Funny thing is: this is a ‘block editor’. It's just that Gutenberg is so obtrusive, it has haters. [ima…
  • @thewpguy Tony Cosentino on x
    I think @photomatt nailed it in this post. EmDash CMS is rolling back to a 2018 text editor with AI integration (which literally every cms will have by the end of the year anyway) and a vendor lock in stack. I also think it's NOT the new spiritual successor to WordPress. [image]