Bluesky's CEO talks about Attie, a new agentic social app built on Bluesky's AT Protocol that uses Claude and lets users build custom feeds
The team from Bluesky has built another app — and this time, it's not a social network, but an AI assistant that allows …
TechCrunchSarah Perez
Context & Ripple Effects
Bluesky has spent years turning AT Protocol from a proposal for distributed social applications into a consumer network, beginning with its invite-only iOS beta. It has also made feed choice a core product primitive through user-controlled feed tuning.
Attie extends that arc from user-configured discovery toward an AI-assisted interface built on the same protocol. The recent native encrypted-messaging integration further indicates that AT Protocol is being used as a base for distinct social functions rather than a single standalone app.
First-order effects
Attie gives users an AI-assisted way to work with social content and create custom feeds, while making Claude part of the product’s interaction layer.
For Bluesky, the launch broadens AT Protocol’s visible use beyond the main social client and offers developers another application pattern to build against.
Second-order effects
Feed creation may become less dependent on users learning manual curation controls, raising the competitive value of assistants that can translate intent into discovery and filtering.
Third-party AT Protocol apps gain a clearer incentive to differentiate by interface and service layer—such as messaging or AI assistance—rather than reproducing a general-purpose social feed.
Third-order effects
If such apps gain adoption, open social protocols could increasingly compete as application platforms where identity, feeds, messaging, and assistants are separable products rather than features controlled by one client.
The model also shifts attention toward governance of AI-mediated social discovery: how an assistant interprets requests and shapes feeds may become as consequential as the underlying ranking controls.
The trend: Social platforms are evolving from single-purpose feeds into protocol-based ecosystems where AI assistants and specialized clients mediate how people discover and interact with content.
„You can have all of these independent, decentralized pieces that work together. With WordPress, that turned into a huge ecosystem with billions of dollars — over $10 billion a year, now — flowing through it. (...) And this is what we're hoping for the Atmosphere", says the CEO…
How About Some AI With Your Bluesky? — A tale of two social networks. — Last week some enterprising Mastodon account was discovered to be scraping posts to feed to an AI for the purpose of helping people navigate the Fediverse. The response was swift. The alarm went out. …
At ATmosphereConf Bluesky Jay Graber and Paul Freeze just unveiled a new app Attie, which uses natural language to build you social feeds based on content from ATProto [image]
3/ Attie was designed by the Bluesky team to pull down that barrier, and make feed-building as easy as chatting. You describe what you want, and it makes a customized feed for you.
i think attie is a great idea, but it's audience is the people that are low-tech knowledge which likely also means high-AI misinformation knowledge which means very anti-AI which means they'd hate your product and think it's destroying the planet with slop or whatever
Today, we're excited to introduce Attie, currently as an invite-only closed beta. Attie is the first agentic social app on atproto. It's something completely new — an experiment in making building on the protocol more accessible.
Seeing the attie demo and feeling pretty good about the core claim of my presentation that this is going to create a strong convergence in the data layer
If you run into any bugs with Attie feel free to tag me about it, we've tested it internally for a bit but letting all sorts of new people use a thing inevitably turns stuff up.
2/ The Atmosphere was built as an open network, so anybody could create the social experience they desired. But it's always required engineering skills to customize your feed.
1/ Today, we're excited to introduce Attie, currently as an invite-only closed beta. Attie is the first agentic social app on atproto. It's something completely new—an experiment in making building on the protocol more accessible.
I still see too many users here unaware of this, and it's why we are never getting things like soft-blocking, restricted/locked accounts, or circles (and if we do, you shouldn't trust them). — Treat EVERYTHING you do on here INCLUDING DMs as though it is fully public (because i…
Oh, and best of all: “Attie” uses Claude, and facilitates “vibe-coding” — Apologies for the TechCrunch link, but needs must — techcrunch.com/2026/03/28/b... [image]
How can I block Attie? — How can I block Attie feeds from scraping and stealing my Bluesky content? — Please answer. This tool is live on here and currently unblockable; this is against the law.
The bluesky address is @attie.ai and it really needs to be in the top five accounts blocked on this platform. This is honestly some of the most tonedeaf shit I've seen from BS and thats saying something [embedded post]