OpenAI has surpassed $100M in annualized revenue from ChatGPT ads, has expanded to 600+ advertisers, and plans to launch self-serve advertiser access in April
OpenAI has surpassed $100 million in annualized revenue from its ChatGPT ads business, six weeks after the pilot was announced, according to a spokesperson.
The Information Stephanie Palazzolo
Related Coverage
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Discussion
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@edzitron.com
Ed Zitron
on bluesky
Absolutely pathetic. $8.3m in max revenue in seven weeks from running ads to an audience of 900m weekly active users, they'll say this is a “small test” but based on the failure of OpenAI's checkout feature I don't think they know how to build anything that actually makes money …
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@trishlaostwal
@trishlaostwal
on x
this is only possible if OpenAI has secured annual commitments. But this is just an ads pilot—make the ARR make sense pls?
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@antoniogm
Antonio García Martínez
on x
I remember those disagreeing with me that this would ever happen. Two OpenAI numbers for you: They burn $10B a year. Their ARPUs are $9 (which is shit). Clear as day if you spit out the AI Kool-Aid for a moment and think about how this is all going to work as a business.
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@jasonlk
@jasonlk
on x
This might just mean they sold $8m in ads Hard to know really
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@willsims
Will Sims
on x
@steph_palazzolo Can we stop calling everything ARR when it's obviously not recurring
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@steph_palazzolo
Stephanie Palazzolo
on x
New: OpenAI has surpassed $100m in ARR from its ads pilot, which launched 6 weeks ago. It's expanded to 600+ advertisers and plans to launch self-serve advertiser access in April. https://www.theinformation.com/ ...
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@kylegawley
Kyle Gawley
on x
you can't generate annual recurring revenue in 6 weeks the clue is in the word “annual”
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@vraserx
@vraserx
on x
Soon OpenAI won't be making hundreds of millions from ads. It'll be making hundreds of billions. This is just the beginning. [image]
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@jamesoncamp
@jamesoncamp
on x
It's quite possible many are underestimating just how big OpenAI ad business will actually be
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@edzitron
Ed Zitron
on x
$100m ARR? $8.3m in revenue in a month max? On 900m weekly active users? Not great. Don't think I've ever seen ads sales framed as ARR either, grim
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@trace_cohen
Trace Cohen
on x
Once they announce who paid for ads, it will generate 10x more attention for them.
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@steph_palazzolo
Stephanie Palazzolo
on x
@willsims in this case it's *annualized revenue, unfort the acronym is the same!
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@eric_seufert
Eric Seufert
on x
What did y'all think Everything is an Ad Network meant? vibes? papers? essays?
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@gavinpurcell
Gavin Purcell
on x
pretty crazy what an absolute crap ton of money this will generate when they get it fully working 100m as a test to 20% of users on free in (i think) america only
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@therealadamg
@therealadamg
on x
@amir @steph_palazzolo big if true :)