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Google launches Lyria 3 Pro, a music generation model with better creative control and that lets users create three-minute tracks, up from Lyria 3's 30 seconds

Google announced on Wednesday that it's releasing Lyria 3 Pro, a music generation model, a month after Lyria 3's release.

TechCrunch Ivan Mehta

Context & Ripple Effects

Google initially put Lyria 3 into beta in the Gemini app for short, 30-second music generation with AI-generated cover art. The new Pro release expands that initial format from clips toward longer-form output.

The update also follows Google's plan to bring ProducerAI into Labs on a Lyria 3 preview, positioning the model family closer to a dedicated creation workflow rather than a standalone novelty feature.

First-order effects

  • Users of Lyria 3 Pro can generate tracks up to three minutes long instead of the prior 30-second limit, with more creative control over the result.
  • Google gains a higher-capability tier in a music-model lineup that had only recently introduced Lyria 3's 30-second Gemini beta.

Second-order effects

  • Longer outputs make AI music more usable for drafting complete song-length material, raising the value of controls that help users iterate rather than merely produce short samples.
  • Music-generation rivals will face greater pressure to compete on controllability and output scope, not only on whether they can generate audio at all.

Third-order effects

  • If this progression continues, generative-music products are likely to differentiate around creator workflow depth—duration, steering, and iteration—rather than one-off generation demos.
  • As these tools move into more complete creative workflows, the industry will need clearer product-level approaches to synthetic-media controls and creator-facing governance.

The trend: Generative music is evolving from short-form AI experiments into workflow-oriented creation tools with longer outputs and finer user control.

Discussion

  • @geminiapp @geminiapp on x
    All Lyria 3 and Lyria 3 Pro outputs are embedded with SynthID, our imperceptible watermark for identifying Google AI-generated content. Simply upload a file and ask Gemini if it was generated using Google AI, and Gemini will check for SynthID. [video]
  • @geminiapp @geminiapp on x
    Lyria 3 Pro is rolling out today to Google AI Plus, Pro and Ultra plans. Get started at https://gemini.google.com/music or in the app, choose “Create Music” in the tools menu, and select “Thinking” or “Pro” from the model picker. Share your custom tracks in the replies. 👇
  • @_philschmid Philipp Schmid on x
    Today, we're releasing Lyria 3 music generation models (Pro/Clip) in @GoogleAIStudio and Gemini API! 🎵 - Lyria 3 Pro generates full songs (minutes, controllable via prompt), $0.08/song. - Lyria 3 Clip creates 30-second audio clips, $0.04/song. - Control tempo, time-aligned [image…
  • @geminiapp @geminiapp on x
    Longer tracks are here with Lyria 3 Pro in Gemini! From experimenting with different styles to generating tracks with complex transitions, Lyria 3 Pro makes it easier to bring your full vision to life. Rolling out today to Google AI Plus, Pro, and Ultra users. Learn more 🧵
  • @emollick Ethan Mollick on x
    I had access to the new Google Lyria 3 Pro music AI. Its quite good. I've been ruining(?) Rilke by giving the AI the First Elegy & asking it to make it “more 1990s boy band” ("oooo the beginning of terror, girl") Catchy! It is also nuts that you can ask an AI to do this & it can …
  • @geminiapp @geminiapp on x
    Longer tracks = more possibilities. Now that you can create tracks up to 3 minutes long, here are some ways to use Lyria 3 Pro: • Higher fidelity tracks with verses, choruses, and bridges • Longer instrumentals for staying focused, studying, or deep work • Custom tracks for
  • @andrewcurran_ Andrew Curran on x
    Lyria 3 Pro is expanded to three minute tracks. I've been enjoying playing with the 30 second version, but this will be a big improvement. It's not live for me yet. When it is I will test this out today. Lyria is more powerful than people realize, you can do some cool stuff.
  • r/Bard r on reddit
    Lyria 3 Pro: Create longer tracks in more Google products