Google launches Lyria 3 Pro music generation model, with better creative control and allowing users to create three-minute tracks, up from Lyria 3's 30 seconds
Google announced on Wednesday that it's releasing Lyria 3 Pro, a music generation model, a month after Lyria 3's release.
TechCrunchIvan Mehta
Context & Ripple Effects
Google introduced Lyria 3 in Gemini as a beta product built around short-form music creation and cover-art generation. The Pro release follows that initial 30-second Lyria 3 rollout, turning a lightweight creation format into one that can support more sustained musical output.
The expansion also fits Google’s effort to place Lyria inside creative workflows: its ProducerAI platform was set to use a preview of Lyria 3 and was developed alongside artists. That makes improved control as consequential as longer duration.
First-order effects
Lyria users can create tracks up to three minutes rather than 30 seconds, reducing the need to stitch together multiple short generations for longer pieces.
Google adds a Pro-tier model centered on greater creative control, differentiating it from the recently released base Lyria 3 experience.
Second-order effects
Music-generation rivals face a higher product bar: output length and controllability become more prominent comparison points than simple access to generated clips.
ProducerAI and other Google creative surfaces can potentially accommodate more complete AI-generated music workflows, rather than treating music chiefly as a short-form companion asset.
Third-order effects
If this progression continues, generative-music products will compete less as novelty clip generators and more as workflow tools, with controllability becoming a core product moat.
As tools move toward fuller tracks, commercialization and artist-facing product design are likely to become more central constraints on how providers differentiate and deploy them.
The trend: AI music is moving from short, consumer-facing generation toward more controllable, workflow-oriented creation tools.
Lyria 3 Pro is rolling out today to Google AI Plus, Pro and Ultra plans. Get started at https://gemini.google.com/music or in the app, choose “Create Music” in the tools menu, and select “Thinking” or “Pro” from the model picker. Share your custom tracks in the replies. 👇
All Lyria 3 and Lyria 3 Pro outputs are embedded with SynthID, our imperceptible watermark for identifying Google AI-generated content. Simply upload a file and ask Gemini if it was generated using Google AI, and Gemini will check for SynthID. [video]
Longer tracks = more possibilities. Now that you can create tracks up to 3 minutes long, here are some ways to use Lyria 3 Pro: • Higher fidelity tracks with verses, choruses, and bridges • Longer instrumentals for staying focused, studying, or deep work • Custom tracks for
Longer tracks are here with Lyria 3 Pro in Gemini! From experimenting with different styles to generating tracks with complex transitions, Lyria 3 Pro makes it easier to bring your full vision to life. Rolling out today to Google AI Plus, Pro, and Ultra users. Learn more 🧵
Lyria 3 Pro is expanded to three minute tracks. I've been enjoying playing with the 30 second version, but this will be a big improvement. It's not live for me yet. When it is I will test this out today. Lyria is more powerful than people realize, you can do some cool stuff.