Elon Musk says X will “pause” new creator monetization rules that would base payouts on engagement from a user's local audience, after criticism from creators
Social media platform X swiftly backtracked on its announcement regarding new rules for creator monetization …
TechCrunch Ivan Mehta
Related Coverage
- X says it is updating its revenue-sharing incentives to give more weight to engagement from a user's home region, hoping to “disincentivize” gaming US attention Engadget · Mariella Moon
- Elon Musk overrules product chief Nikita Bier, pauses X's controversial region-based payout strategy Livemint · Aman Gupta
- Elon Musk's X had a plan to stop feeding the trolls. Then Musk stepped in. Business Insider · Peter Kafka
- Elon Musk ‘pauses’ plan to stop paying foreign accounts on X for US political commentary The Post Millennial
- X tries to limit creator revenue for foreign influencers but Musk intervenes The Verge · Stevie Bonifield
Discussion
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@nikitabier
Nikita Bier
on x
Starting Thursday, we'll be updating our revenue sharing incentives to better reward the content we want on X: We will be giving more weight to impressions from your home region—to encourage content that resonates with people in your country, in neighboring countries and people
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@evgenygaevoy
@evgenygaevoy
on x
one idea for nikita - as paying user, can I filter out all the accounts that make money from content on twitter?🙃
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@levelsio
@levelsio
on x
Terrible for me because my audience is mostly US But I am always outside US, like now Brazil, and other times Portugal or Thailand This isn't great for digital nomads
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@dvorahfr
Déborah
on x
I'm based in France, but 43% of my audience is American. I know many of us are in the same situation. To reach a wider audience, all my posts are in English, the international language. Those who cause trouble may be punished, but with this change, which will significantly [image…
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@funakistats
Steven Adams Stats
on x
As a New Zealander posting only NBA content with 95% of followers in the US, I just got nuked...
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@thewapplehouse
Kristi Yamaguccimane
on x
[image]
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@srirachachau
Mr. Chau
on x
lol a lot of the right wing grifter accounts are gonna vanish
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@therealthelmaj1
@therealthelmaj1
on x
X was going to change their monetization program to emphasize local content, for example if content is about U.S. politics to get paid it would need to be from the U.S. or a neighbor. Then Elon realized all of MAGA is based in Nigeria, Pakistan and Eastern Europe. [image]
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@forgebitz
Klaas
on x
there are like 30 dutch people following me bye bye x rev i guess
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@elonmusk
Elon Musk
on x
@dvorahfr We will pause moving forward with this until further consideration
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@nikitabier
Nikita Bier
on x
@0x45o I simulated the impact based on your last payout: Your payout would've been +96.53% higher, due to your large EU audience
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@nikitabier
Nikita Bier
on x
@forgebitz Out of curiosity, I simulated the impact based on last payout: Your payout would've been +168% higher Our regional bucketing aims to be very large and includes all of Western Europe.
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@reddit_lies
@reddit_lies
on x
I like how this implies that Japanese twitter also didn't like the surge of third world slop countries on the site. America's greatest ally.
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@conro
@conro
on x
Drew Pavlou in shambles. [image]
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@ultralinx
@ultralinx
on x
Why not just make it so that revenue sharing isn't available for certain types of content: Politics Gambling Alcohol Etc
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@conro
@conro
on x
Third worlders on X all lashing out lol [image]
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@airkatakana
@airkatakana
on x
monetize accounts of people from the blue countries and let us communicate with each other demonetize accounts of people from the red countries and let me opt out of seeing their posts it is that easy [image]
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@0x45o
@0x45o
on x
me on my way to find the only three people using X in my country [image]
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@noahpinion
Noah Smith
on x
When you realize that destroying the world is actually your revenue model
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@quinnypig.com
Corey Quinn
on bluesky
This is what happens when you surround yourself with an echo chamber of yes men who don't push back. Constant reversals. [embedded post]
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@seanokane
Sean O'Kane
on bluesky
the actions of a completely competent division of a larger company that is about to do the largest IPO ever [embedded post]
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@mikeisaac
Rat King
on x
this was the one good idea to fix the disaster that has been the pay-to-play verified accounts system and the CEO is killing it before it can even begin wonder why? [image]
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@pkafka
Peter Kafka
on x
Periodic reminder that Twitter has one owner and one CEO and one head of product and they are all the same person. New from me: https://www.businessinsider.com/ ...
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@nikitabier
Nikita Bier
on x
@jonatanpallesen For a random person signing up in France: Their very first timeline will likely include Trump ragebait and Silicon Valley chatter. We can't continue to incentivize the same kind of posts forever—and not try to expand our inventory. The network will never grow. It…
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@ianmiles
Ian Miles Cheong
on x
I've said repeatedly that X should just terminate the revenue structure to disincentivize fake news slop directed at Americans, so this is a positive change for the app. I've been posting for free on this platform long before it did payouts and I'd love to see it go back to that.
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@esjesjesj
@esjesjesj
on x
Elon realized this would nuke engagement for every single right wing account including his own [image]