X says it is updating its revenue-sharing incentives to give more weight to engagement from a user's home region, hoping to “disincentivize” gaming US attention
The website's location transparency feature revealed dozens of pro-Trump accounts were based in other countries.
Engadget Mariella Moon
Related Coverage
- Elon Musk overrules product chief Nikita Bier, pauses X's controversial region-based payout strategy Livemint · Aman Gupta
- Elon Musk pauses changes to X's creator revenue-sharing program after backlash TechCrunch · Ivan Mehta
Discussion
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@thewapplehouse
Kristi Yamaguccimane
on x
[image]
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@dvorahfr
Déborah
on x
I'm based in France, but 43% of my audience is American. I know many of us are in the same situation. To reach a wider audience, all my posts are in English, the international language. Those who cause trouble may be punished, but with this change, which will significantly [image…
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@srirachachau
Mr. Chau
on x
lol a lot of the right wing grifter accounts are gonna vanish
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@therealthelmaj1
@therealthelmaj1
on x
X was going to change their monetization program to emphasize local content, for example if content is about U.S. politics to get paid it would need to be from the U.S. or a neighbor. Then Elon realized all of MAGA is based in Nigeria, Pakistan and Eastern Europe. [image]
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@elonmusk
Elon Musk
on x
@dvorahfr We will pause moving forward with this until further consideration
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@nikitabier
Nikita Bier
on x
@0x45o I simulated the impact based on your last payout: Your payout would've been +96.53% higher, due to your large EU audience
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@funakistats
Steven Adams Stats
on x
As a New Zealander posting only NBA content with 95% of followers in the US, I just got nuked...
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@reddit_lies
@reddit_lies
on x
I like how this implies that Japanese twitter also didn't like the surge of third world slop countries on the site. America's greatest ally.
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@conro
@conro
on x
Drew Pavlou in shambles. [image]
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@ultralinx
@ultralinx
on x
Why not just make it so that revenue sharing isn't available for certain types of content: Politics Gambling Alcohol Etc
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@airkatakana
@airkatakana
on x
monetize accounts of people from the blue countries and let us communicate with each other demonetize accounts of people from the red countries and let me opt out of seeing their posts it is that easy [image]
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@nikitabier
Nikita Bier
on x
Starting Thursday, we'll be updating our revenue sharing incentives to better reward the content we want on X: We will be giving more weight to impressions from your home region—to encourage content that resonates with people in your country, in neighboring countries and people
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@levelsio
@levelsio
on x
Terrible for me because my audience is mostly US But I am always outside US, like now Brazil, and other times Portugal or Thailand This isn't great for digital nomads
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@0x45o
@0x45o
on x
me on my way to find the only three people using X in my country [image]
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@forgebitz
Klaas
on x
there are like 30 dutch people following me bye bye x rev i guess
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@nikitabier
Nikita Bier
on x
@forgebitz Out of curiosity, I simulated the impact based on last payout: Your payout would've been +168% higher Our regional bucketing aims to be very large and includes all of Western Europe.