Sources: Apple is preparing to introduce ads in Maps, letting retailers and brands bid for ad slots against search queries, to be announced as soon as in March
Apple Inc. is preparing to introduce advertising in its Maps app, part of a broader push to generate more money from services.
Bloomberg Mark Gurman
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Discussion
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@lizrhoffman
Liz Hoffman
on x
A baffling move? Retreating from a competitive advantage (trust, privacy) in pursuit of ad dollars that AI might devour anyway
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@scottjwillis
Scott Willis
on x
That's a bummer, one of the big advantages of Apple Maps over google
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@markgurman
Mark Gurman
on x
The system will work similarly to App Store ads. Retailers, restaurants etc will be able to bid for search terms. So if you search for “coffee,” the highest paying local coffee shop will be shown first as an ad. Also similar to Google and Yelp.
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@zacbowden
Zac Bowden
on x
OH HOW THE TABLES TURN
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@natashaturak
Natasha Turak
on x
Good thing nobody uses Apple Maps because it's garbage already. But yeah, great way to thank your customers for spending $1000+ to buy your phone
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@hamztalkshoops_
@hamztalkshoops_
on x
Missing my exit on the highway because I got a 30 second un-skippable Kalshi ad [image]
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@cartidise
Noah Cat
on x
Apple is launching WHAT
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@presidentlin
@presidentlin
on x
Apple won't get into ads, that's for Zuckerborg, they care about protecting users. [image]
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@dylanbyers
Dylan Byers
on x
😕
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@nadzi_mouad
Mouad
on x
well who says that apple care about it's users, cuz apparently that's not the case anymore
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@eric_seufert
Eric Seufert
on x
Last April, in a piece titled Apple's advertising ambitions, I posited that Apple's introduction of view-through attribution to the AdServices API — as well as the renaming of Apple Search Ads to, simply, Apple Ads — could portend the introduction of ads to Apple Maps. [image]
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@travisketchum
Travis Ketchum
on x
Boo 👎 One of the reasons I like Apple Maps vs Google is the clean UX.
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@trungtphan
Trung Phan
on x
The Apple Maps turnaround is impressive. ▫️iPhone started with Google Maps ▫️broke up after Google withheld voice-guided navigation (competitive advantage for Android) ▫️in 2012, started using TomTom data but sucked so bad Tim Cook apologized ▫️now spent billions mapping >4 [vide…
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@markgurman
Mark Gurman
on x
NEW: Apple is launching ads in Apple Maps in search this summer in major advertising expansion. It'll be announced as early as this month. https://www.bloomberg.com/...
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@pinboard
@pinboard
on x
iMaps already autodialing the local tow truck guy for you as you follow the phone's instructions to drive into a lake
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@arik.org
Arik Hesseldahl
on bluesky
I've been happily using Apple Maps and switched from Google Maps about three years ago, so I don't get why people hate on it. I don't love the idea of ads being worked into it though, but I can't see myself switching back so long as the basic user experience remains the same.
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@rani
Rani Molla
on bluesky
Now this will finally get people to use Apple Maps www.bloomberg.com/news/article...
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r/apple
r
on reddit
Apple to Introduce Search Ads in Maps as Services Revenue Grows
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r/technology
r
on reddit
Apple will reportedly start stuffing ads into the Maps app
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r/enshittification
r
on reddit
Apple Is Set to Put Ads in Apple Maps in Services Push