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Chronicles

The story behind the story

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OpenAI hires Dave Dugan, a former top ad executive at Meta, to lead ad sales, reporting to COO Brad Lightcap; Dugan stepped down as a Meta VP earlier in March

The AI company seeks stronger ties with brands to boost its nascent ad business  —  OpenAI has hired Dave Dugan

Wall Street Journal Suzanne Vranica

Discussion

  • @ai_for_success AshutoshShrivastava on x
    OpenAI is heavily investing in AGI: Ad Generated Revenue. Wishing them lots of success for the benefit of humanity.
  • @daveshapi David Shapiro on x
    This is a sign of how bad things are going at OpenAI. Any other frontier labs hiring Facebook ad people? Nope.
  • @morqon Morgan on x
    openai hires one of meta's top ad execs dave dugan spent over twelve years at meta, managing relationships with the largest ad agency holding groups, global brands, and consulting firms it's a strong signal that agencies won't be disintermediated anytime soon in his own words,
  • @mediaevan Evan DeSimone on x
    More Metafication at OpenAI. https://www.wsj.com/...
  • @kimmonismus @kimmonismus on x
    OpenAI has brought in former Meta executive Dave Dugan to lead global ad solutions, a big signal that the company is getting serious about building an advertising business around ChatGPT and other products.  Has any big AI company other than OpenAI hired ex-Meta-ad managers?  Not…