Sources: advertisers that bought ChatGPT's first ad campaigns say the process was low tech and that they haven't received much data showing if their ads worked
As OpenAI prepares to open up ad sales to more marketers next month, it is trying to address what some advertisers say was lacking in the initial ad sales offering.
As a ~10 year veteran of online ads across Microsoft and Meta, it's been quite clear that OpenAI completely underestimated the effort involved. — A great example of where simply throwing AI and bodies at a problem doesn't replace industry expertise.
how do you run ads on a platform whose output is largely non deterministic? — adsGPT that injects ads right into your browser — •____ • [embedded post]