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Sources: advertisers that bought ChatGPT's first ad campaigns say the process was low tech and that they haven't received much data showing if their ads worked

As OpenAI prepares to open up ad sales to more marketers next month, it is trying to address what some advertisers say was lacking in the initial ad sales offering.

The Information Catherine Perloff

Discussion

  • @rejectionking Sina on bluesky
    how do you run ads on a platform whose output is largely non deterministic?  —  adsGPT that injects ads right into your browser  —  •____  • [embedded post]
  • @edzitron.com Ed Zitron on bluesky
    Damn really who could've seen that coming [embedded post]
  • @marypcbuk Mary Branscombe on bluesky
    I sound like a broken record talking about how little OpenAI knows about the kind of customers it needs to keep to survive [embedded post]
  • @paularmstrongtbd Paul Armstrong on bluesky
    No surprises here.  I am not convinced that OpenAI really want ads in their machine that urgently.  [embedded post]