Memo: Roblox is planning to take a share of revenue from sponsorships in its games and is overhauling advertising policies beginning May 4 Bloomberg 2026-03-21 Cecilia D'Anastasio Related Coverage Roblox to overhaul ad policies, introduce revenue sharing in 2027 Reuters · Juby Babu Roblox's 18+ usership is growing 50% year over year Tubefilter · James Hale Roblox (RBLX) Stock Dips as Platform Introduces Revenue Share on Brand Sponsorships Blockonomi · Trader Edge Roblox moves to take a cut of all brand integrations on its platform | exclusive GamesBeat · Alexander Lee New: Roblox wants a piece of developers' ad and sponsorship revenue after more than 4 years trying to break into the ads market. … Cecilia D'Anastasio