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Chronicles

The story behind the story

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Meta debuts Creator Fast Track for Facebook, offering big Instagram, TikTok, and YouTube creators $1,000 to $3,000 per month and more reach to post on Facebook

Meta on Wednesday launched a new program aimed at luring top creators from TikTok and YouTube to Facebook, offering guaranteed pay and boosted reach.

CNBC Zach Vallese

Discussion

  • @dave_geoghegan_ David Geoghegan on x
    @zachbussey the interesting part is whether they'll keep it running long enough for creators to depend on it. Meta has a track record of launching creator programs, building dependency, then quietly killing them 18 months later
  • @simonowens Simon Owens on x
    I mean, how many times do we have to go through this?  Remember when Facebook paid out huge advances to Twitch streamers to lure them onto its livestreaming platform, only for those streamers to then quickly move back to Twitch the moment the checks stopped coming?
  • @zachbussey Zach Bussey on x
    Facebook is launching the Creator Fast Track program that will pay creators between $1000 to $3000 per month, if they have 100K-1M followers on Instagram, TikTok, or YouTube, to start posting on Facebook. [image]
  • @metanewsroom @metanewsroom on x
    Today we're launching the Creator Fast Track program, designed to help creators accelerate their growth and success on @facebook with guaranteed pay and increased content reach. https://about.fb.com/...
  • r/technology r on reddit
    Meta will pay Instagram, TikTok and YouTube creators with big followings to post on Facebook