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Chronicles

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A US appeals court puts on hold a judge's earlier ruling that had blocked Perplexity from using its agentic AI shopping tool to shop on Amazon's marketplace

A U.S. appeals court has put a California judge's ruling on hold that had blocked Perplexity AI from using its artificial-intelligence-powered …

Reuters Blake Brittain

Context & Ripple Effects

The dispute escalated from Amazon’s lawsuit challenging Comet-assisted purchases to a preliminary order that stopped the tool’s Amazon activity and required destruction of Amazon data. The appeals-court stay suspends that interim result while the case continues.

The ruling matters beyond one shopping assistant because it tests whether an AI agent can act on a user’s behalf inside a marketplace without the marketplace’s approval. Earlier reports also showed the underlying shopping experience could be slow or fail to complete purchases, making continued access only one part of the product challenge.

First-order effects

  • Perplexity can avoid the immediate operational constraint imposed by the preliminary order while the appeal is pending, preserving its ability to use the agentic shopping tool on Amazon’s marketplace.
  • Amazon loses the temporary court-backed restriction it had obtained against Comet’s purchasing activity, though its underlying claims remain unresolved.

Second-order effects

  • The stay gives other agent developers a live example that early restrictions on marketplace access can be contested on appeal, increasing the importance of legal and product controls around automated purchasing.
  • Amazon and similar marketplaces have stronger incentives to define and enforce technical or contractual pathways for third-party agents, rather than rely solely on interim litigation to control access.

Third-order effects

  • The case could help determine whether agentic commerce develops through platform-specific court restrictions or through permissioned integrations between agents and marketplaces.
  • If disputes of this kind persist, control of the transaction interface—not merely product search or recommendation—will become a central distribution advantage for commerce platforms and AI assistants.

The trend: Agentic commerce is moving from product experimentation into a contest over who controls automated access to marketplace transactions.