Meta emails advertisers about “location fees” in select European countries to cover digital services taxes, starting July 1; Google and Amazon have similar fees
Meta Platforms is asking advertisers to cover the costs of digital services taxes, levies imposed by countries on local sales made by technology firms.
After I announced it on Feb 23, @Meta has now officially confirmed the new Location Fees: “Meta will soon apply new location fees to ads delivered in specific jurisdictions to cover Digital Service Taxes (DST) and other location-based fees imposed on Meta in those jurisdictions. …
Meta announced today that it will begin applying “location fees” to ads run in countries that charge digital service taxes (DST) on digitally fulfilled ads. Those countries are: Austria: 5% France: 3% Italy: 3% Turkey: 5% UK: 2% Notably, automated campaign budget allocation [imag…
Europeans continue to learn the lesson that every tax is ultimately a tax on growth, since the tax is mostly passed through to the customer. Now advertisers (including many small businesses) will have to eat new fees, which shrinks their business in Europe. Americans learning