A profile of Simile, which offers “agentic twins” modeled on real people to provide answers for polling and market research for companies like CVS and Gallup
AI startup Simile offers ‘agentic twins’ modeled on real people to provide answers for polling and market research
And just where are they getting the training data for these “agentic twins” modeled on real people, hmm? Are we talking the internet generally? Or: individual people whose privacy and personal data were violated—without their knowledge or consent or *payment*
Agents “are essentially digital clones of real individuals, who are interviewed to gather their preferences, personality and other traits. Simile then combines that data with participants' behavioral and purchase data to ensure 'generalizability and visibility into people's thou…