X announces a policy change, suspending users from Creator Revenue Sharing for 90 days if they post AI-generated videos of an armed conflict without disclosure
The new policy is the platform's first rule requiring any kind of AI content disclosure. — X will suspend creators …
EngadgetAndre Revilla
Context & Ripple Effects
X is tying its first AI-disclosure requirement to eligibility for creator payouts, making monetization enforcement—not simply content labeling—the policy lever. It follows a broader platform-control shift: YouTube had already created a route to seek removal of synthetic face or voice simulations in its synthetic-content takedown policy.
The rule also fits X's recent effort to reduce incentives for low-quality or manipulative posting, including its restriction on apps that reward users for posting amid concern over AI slop.
First-order effects
Creators who share AI-generated conflict videos without disclosure risk losing Creator Revenue Sharing for 90 days, creating an immediate payout-linked compliance requirement.
X must operationalize a distinction between disclosed and undisclosed AI-generated conflict footage in the accounts it monetizes.
Second-order effects
Monetized accounts have a stronger incentive to add provenance or disclosure signals before reposting conflict clips, while accounts outside the revenue program face a weaker direct penalty.
If payout penalties become a repeatable enforcement mechanism, creator monetization programs may increasingly function as platforms' compliance layer for synthetic-media rules rather than as a neutral reward system.
The narrow conflict-video scope leaves open whether disclosure rules will broaden; the durable shift is toward platform-specific governance of synthetic media through economic incentives.
The trend: Platforms are moving from voluntary AI labels toward monetization-linked controls that make synthetic-media compliance financially consequential.
Today we are revising our Creator Revenue Sharing policies to maintain authenticity of content on Timeline and prevent manipulation of the program. During times of war, it is critical that people have access to authentic information on the ground. With today's AI technologies,
I appreciate that I get like a hundred Elon Bucks a month for my terrible posting habit here, but it's pretty hard to deny that turning Twitter into a revenue-sharing scheme has absolutely decimated the quality of the site.
This is a great complement to @X's community notes system, which results in less “reach” (thus monetization) for content annotated as inaccurate. You don't need a Ministry of Truth to incentivize truth online.
X's Head of Product announces that, effective immediately, users who post AI-generated videos of an armed conflict without adding a disclosure that it was made with AI will be suspended from Creator Revenue Sharing for 90 days. Further violations will bring permanent suspension.
Thank you Nikita — my country is currently under fire, and we are defending very fiercely to protect innocent people. This policy will help reduce misleading information and kill false propaganda.
Important New creator revenue policy : Revenue will be paused for 90 days if anyone shares AI slop without disclaimer. If they share multiple times their account will be permanently suspended
X Is taking steps to prevent the posting of AI combat videos. Great. There is so much fake news out there and it's hard to tell what is real and what is AI these days.
StopAntisemitism is happy to help you get started @nikitabier - all of these accounts are sharing AI-assisted Gaza images. The truth? None of them are actually in Gaza as they claim. - @Mahayasir248909: based in Poland -@MahmoudAbed_sm: based in the Netherlands -
Now just expand it to the large monetized accounts who do nothing but post stolen content and made up claims and we would have a decent platform again.
the actual solution to all this is 1) turn off monetization (get a real job) and 2) make geo-filters a thing so people can block third world dumps from polluting their timelines
This is an EXCELLENT development in the battle against disinformation. X will stop paying people to share AI fakes. Till now, disinformation accounts made money from AI-generated disinformation clickbait.
@Winterrose @AHM3D_HAMDAN Last night, we found a guy in Pakistan that was managing 31 accounts posting AI war videos. All were hacked and the usernames were changed on Feb 27 to “Iran War Monitor” or some derivative. We are getting much faster at detecting this—and also eliminati…