Apple says the M5 MacBook Pro starts at $1,699 for the 14" model, up $100, and the M5 Pro and Max models start at $2,199 and $2,699, respectively, both up $200
But MacBook Pro prices have jumped up a bit across the board. — It happened much later than we expected …
Engadget
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Discussion
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@markgurman
Mark Gurman
on x
The bending over backwards this morning to spin up the idea Apple isn't raising prices is absurd. It's not even Apple doing it either! They were pretty transparent on the earnings call this would be happening.
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@markgurman
Mark Gurman
on x
Apple storage margins are industry leading and upping the storage alongside price increases has always been a key Apple lever to raise prices while softening the blow to consumers — while improving or retaining overall margins.