X announces a “Paid Partnership” label that creators can apply to their posts to indicate they're ads; until now, creators relied on hashtags to label posts
TechCrunch Sarah Perez
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Discussion
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@nikitabier
Nikita Bier
on x
Today we're announcing Paid Partnership labels on posts. X's core value is providing on authentic pulse on humanity. While we want to encourage people to build their businesses on X, undisclosed promotions hurt the integrity of the product and lead people to distrust the conten…
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@endingwithali
Ali
on x
ive seen SOOOO many improperly or completely undisclosed sponsored posts on this platform, even from my software peers when they were ads and meant to be ads. ads must CLEARLY be labeled as an advertisement - with a clear tagging of something like # ad, # sponsored, # gifted
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@intocryptoverse
Benjamin Cowen
on x
90% of crypto influencers now need to now find a new business model that does not just involve them pretending to like a project that they were paid to promote allowing them to dump their “allocations” on the people that trusted them
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@nikitabier
Nikita Bier
on x
@RampCapitalLLC We are currently focused on pay-per-post promotions that have run rampant recently. In many cases, investor disclosures are often communicated in the language of the post.
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@xdnibor
Robin
on x
Every week X drops a new feature where I think “wait why the fuck is this a new feature, why was this never a thing?” And then I remember Twitter management sucked ass and really didn't care about the platform at all.
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@nikitabier
Nikita Bier
on x
@decensorednews We currently allow users to report here, but we will soon be adding this in the Reporting flows directly on posts. https://help.x.com/...
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@allegrajacchia
Allegra Jacchia
on x
This is about enabling monetization without compromising authenticity or transparency for creators. The Paid Partnership label makes disclosure seamless — strengthening trust across the global town square.
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@impenny2x
@impenny2x
on x
This is one of the best transparency upgrades to 𝕏 since Elon took over. I have turned down more than one “offer” because the expectation was that you do not disclose. I hope it is brutally enforced. 𝕏 wins by dominating in authenticity and accountability and this is it.
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@rampcapitalllc
@rampcapitalllc
on x
@nikitabier How do you view investments? For example I'm an investor in hundreds of startups, and occasionally they will have product launches or announce funding or just general information I would like to share. Do you envision that requiring disclosure as well? Would an “inves…
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@dom_kwok
Dom Kwok
on x
now you will finally know who's paid to promote or fud certain tokens!
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@thdxr
Dax
on x
this is good there's now no excuse to explicitly mark these anyone who doesn't (and the company paying) is actively trying to deceive you
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@brianroemmele
Brian Roemmele
on x
This is absolutely brilliant and needed. I would be honored to mention something I USE to anyone. I already do. If this can also fund my work by participating in a partnership AND you know it,this is welcome news. As long as it is disclosed and aligns with the account.
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@cernovich
@cernovich
on x
Glad to see this. Will it apply to the paid propaganda laundered through “influencer shops”? Almost nothing I read from “MAGA” these days is a real thought. It's a copy-and-paste job from some lobbyist. Undisclosed.
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@marypcbuk
Mary Branscombe
on bluesky
in the UK, not disclosing that something is an ad or paid placement is something that can get you reported to Ofcom. Of course, Ofcom has shown so little interest historically in regulating X that it's no surprise that was left to hashtags [embedded post]