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Chronicles

The story behind the story

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HR app Humand, used by 1.5M+ “deskless” workers in construction, retail, hospitals, and more, raised a $66M Series A led by Goodwater and Kaszek

Startup Humand is betting the next wave of workplace software won't target office employees but the billions of workers who don't sit behind a computer.

Bloomberg Maria Clara Cobo

Context & Ripple Effects

Humand enters an established workplace-software market in which Connecteam’s $120M deskless-workforce round showed investor interest in tools built for employees outside traditional office workflows.

The category also spans broader HR platforms such as Hibob’s cloud HR software, while Humu’s earlier funding reflected a separate push to use software for workplace behavioral change. Humand’s financing sharpens the focus on the deskless segment itself.

First-order effects

  • Humand gains $66M in new capital and the backing of Goodwater and Kaszek, strengthening its ability to compete for employers serving construction, retail, hospital, and other deskless workforces.
  • The round gives the company added market credibility with its existing base of more than 1.5 million workers, a meaningful signal in a category where enterprise adoption depends on employer trust.

Second-order effects

  • Deskless-workforce rivals, including Connecteam, face a better-funded competitor for employer accounts and may need to differentiate more clearly on the workflows and industries they serve.
  • Broader HR software vendors face more pressure to address employees who are not primarily at desks, rather than treating mobile and frontline access as a secondary extension of office-centric products.

Third-order effects

  • If funding and adoption continue to favor specialist platforms, HR software may segment more by work environment, with deskless operations becoming a distinct product market rather than a feature set within general HR suites.
  • The durable competitive advantage may shift toward software that can become a daily work surface for distributed employees, though this round alone does not establish which platform will win that position.

The trend: Workplace software investment is increasingly targeting the large workforce excluded by office-first HR and productivity tools.