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Tim Cook's increased mentions of Visual Intelligence hint it will be a major part of Apple's new wearables; sources say Apple considers a deep red iPhone 18 Pro

Apple CEO Tim Cook is signaling that Visual Intelligence will be the defining feature of the company's push into wearable AI devices.

Bloomberg Mark Gurman

Discussion

  • @markgurman Mark Gurman on x
    It seems almost impossible that Apple would hold in person gatherings in New York, Shanghai and London to showcase anything other than a new design. The iPhone chip-powered MacBook is the only such product coming soon that fits that description.
  • @markgurman Mark Gurman on x
    A new entry level iPad is also on the schedule for spring. If there's anything on this list that doesn't arrive in early March, you should still expect it later in the spring. Mac Studio updates aren't far behind either.
  • @markgurman Mark Gurman on x
    Apple retail stores are running out of: iPhone 16e, M4 MacBook Airs, M4 Pro and M4 Max MacBook Pros, iPad Airs, Apple Watch bands, and Apple Studio Displays.
  • @markgurman Mark Gurman on x
    My expectations for Apple's March 2, 3 and 4 product launches, with the low-cost MacBook likely at the center of the action. I'm expecting at least five announcements. https://www.bloomberg.com/...
  • @markgurman Mark Gurman on x
    Also in Power On: Apple eyes red for the iPhone 18 Pro and Pro Max, the next color on the chart after the popular Cosmic Orange. The foldable iPhone, on the other hand, will likely come in black and white. https://www.bloomberg.com/...
  • @markgurman@mastodon.social Mark Gurman on mastodon
    Power On: Tim Cook, like he did before the Apple Watch and Vision Pro, is dropping hints about Apple's new next big thing: AI wearables centered around Visual Intelligence. https://www.bloomberg.com/...
  • r/apple r on reddit
    Apple's Next Big Thing Is a Push Into Visual Artificial Intelligence