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Chronicles

The story behind the story

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Cisco stock falls 12%+ as rising memory prices put pressure on the networking company's margins; it is the stock's worst day since 2022

Cisco Systems shares plunged as much as 12% Thursday as rising memory prices put pressure on the networking company's margins.  It's the stock's worst day since 2022.

CNBC Lola Murti

Context & Ripple Effects

Cisco’s margin pressure arrives after a period in which the company had already been managing a weaker revenue backdrop and reduced its workforce in 2024 through successive workforce cuts following a revenue decline. The share move is notable because Cisco’s prior comparable one-day fall followed a 2022 revenue miss and weaker outlook.

The immediate issue is input-cost exposure: rising memory prices are now affecting a networking vendor’s profitability, not just the memory supply chain. A follow-up report confirmed the 12.3% February 12 close, underscoring how quickly investors repriced that risk.

First-order effects

  • Cisco faces near-term pressure on gross margins as memory becomes more expensive to procure, while its shares absorb a sharp valuation reset.
  • Investors will focus more closely on Cisco’s ability to offset component costs through product mix, purchasing, or customer pricing.

Second-order effects

  • Networking-equipment buyers could face higher prices or less favorable contract terms if Cisco passes through part of the memory-cost increase rather than absorbing it.
  • Other hardware vendors with meaningful memory content may face similar scrutiny, making component-cost management a more visible competitive variable.

Third-order effects

  • If memory inflation persists, AI-driven demand for semiconductor supply could reshape profitability across adjacent infrastructure hardware categories, not only among memory makers.
  • The episode points toward a market in which supply-chain access and component-cost hedging increasingly influence infrastructure vendors’ margins and valuations.

The trend: This is one data point in the spread of memory-cost inflation from semiconductor suppliers into the broader AI infrastructure hardware stack.

Discussion

  • @caseynewton Casey Newton on bluesky
    Panic! at the Cisco [embedded post]
  • @allcaps Dave on bluesky
    *takes long drag on cigarette* ...I was there in 2001, you haven't seen Cisco stock's “Worst day”...  [embedded post]