Analysis: despite AI ads outnumbering traditional Super Bowl ad categories like beer, nostalgia-driven ads from Budweiser and Dunkin' dominated social media

Budweiser and Dunkin' got the most attention on social media, but big tech's AI product demos may still have the last laugh, experts say

Wall Street Journal 2026-02-10 Patrick Coffee

NewsMax.com Brian Freeman on x
Budweiser Tops Super Bowl Ad Meter
@ricefield Jonathan Tien on x
Agree, it was a weird and not funny, especially to anyone not in the tech twitter sphere. Also, when will companies realize that “no ads” isn't really a compelling value prop to the vast majority of users?
@liamharreys Liam Harreys on x
We are going to bifurcate as a society not because people can't access these tools, but because people simply don't want to use them or take the time to understand them.
@nayakkayak Aatish Nayak on x
when you only appeal to people on X the everything app you get this everyone in AI should be required to talk to normies weekly to ground them to reality
@trishlaostwal @trishlaostwal on x
NEW: Super Bowl 60 brought the biggest tech players to sell its AI tools. Still, not a single AI company made the top 20 ads in chatbots like ChatGPT. -Consumer brands like Xfinity, Bud Light, Ramp, dominated. - Chatbots differed up to 30% in how they ranked the same ads. [image]
@robot__fan William on x
vindicated [image]
@morqon Morgan on x
audiences didn't like anthropic's ad, placing it in “the bottom 3%” of all super bowl ads from the last five years [image]
@mr_james_c @mr_james_c on x
Called it: <Link in reply> [image]
@pratyushbuddiga Pratyush on x
Turns out people like ChatGPT and mocking the sycophantic voice was confusing and a backfire. SF twitter bubble in shambles

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