OpenAI begins testing ads in ChatGPT in the US for logged-in adult users on its Free and Go tiers, and says that the ads “do not influence” ChatGPT's answers

Ads that support free access and don't change ChatGPT answers. — Today, we're beginning to test ads in ChatGPT in the U.S …

OpenAI 2026-02-10

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NewsMax.com Newsmax Wires on x
OpenAI Tests Ads in ChatGPT
@openai @openai on x
We're starting to roll out a test for ads in ChatGPT today to a subset of free and Go users in the U.S. Ads do not influence ChatGPT's answers. Ads are labeled as sponsored and visually separate from the response. Our goal is to give everyone access to ChatGPT for free with few…
@jamesborow @jamesborow on x
“The history of the internet has taught us that ads find a way” - @kirbyman01 This is basically a masterclass in monetization options for AI native consumption. One of the clearest explanations of why ads are coming, that not all ad products are the same, and how your ad
@omni1896837 @omni1896837 on x
@OpenAI First time I'm happy the newest “feature” is US only.
@benbajarin Ben Bajarin on x
This is essentially how I assumed this would go. AI queries will make it much easier to high relevance targeting and my bet is lead to much higher conversion.
@compliantvc Henrick Johansson on x
@OpenAI This advertisement is not in compliance with GDPR at all Here's an updated version that complies with European privacy laws [image]
@aakashgupta Aakash Gupta on x
So they're launching ads at $60 CPM, triple what Meta charges. But here's what the market hasn't processed: advertisers get impressions and clicks. That's it. No conversion tracking, no purchase attribution, no downstream analytics. Google and Meta spent two decades building …
@kentcdodds Kent C. Dodds on x
Everyone hating on ads need to come to grips with the fact that throughout the history of the internet, ads are what actually “leveled the playing field” for people who could not otherwise afford a paid subscription for services. I don't love ads and I'm glad I can pay extra to
@techikansh @techikansh on x
@OpenAI Anthropic, can you bully em again
@benhylak Ben on x
talking to friends/family not in tech: no one understood the claude ads everyone loved the openai ad (found it “inspiring") i had the opposite initial reaction, which says a lot about how well openai understands their audience.
@jacob.gold Jake Gold on bluesky
OpenAI's self-deception and rationalization about injecting ads into ChatGPT is something to behold. — Ads are corrupting and the proof is traditional media, social media, and Google. — Fortunately OpenAI has serious competition so users won't have to live with ads for very l…
@btibor91 Tibor Blaho on x
OpenAI started testing ads in ChatGPT for a subset of logged-in adult US users on Free and Go tiers, with ads running on separate systems from the chat model and not influencing answers, while offering both paid ad-free plans and a free ads-free option with reduced limits - [imag…
@pkafka Peter Kafka on x
Buzzy tech CEOs: Ads are gross. Certainly we can do better. Buzzy tech CEOs, a few years later: The thing about ads is that they're great. Welcome to the ChatGPT ads era: https://www.businessinsider.com/ ...
@justin_abrams1 Justin Abrams on x
$60 CPMs and no conversion tracking Chillll
@dhadfieldmenell Dylan HadfieldMenell on x
It's important to note what isn't mentioned here: anything about how ads are targeted. Potentially *much* more precise targeting than previous advertising. It's good that ads aren't used in responses, but there's now a strong/growing incentive to optimize for ads shown.
@andrewlolk Andrew Lolk on x
Somebody watched the Super Bowl last night 🤣 “Ads do not influence ChatGPT's answers.”
@haven_emme Haven Harms on x
The ad looks WAY more part of the answer than I was expecting based on how OpenAI was defending this. Having helped a lot of people with tech, there are going to be many people who can't tell it's an ad, especially since the ad in this example is directly relevant to the context
@zats Sash Zats on x
Is there a way to test ChatGPT ads while on Pro account? [image]
@0xa5ad Asad on x
We're starting to roll out a test for ads in ChatGPT today to a subset of free and Go users in the U.S. As we continue to roll out ads and onboard advertising partners, we're going to learn a lot and continue to make them more useful and valuable. Our goal is to give everyone
@freddiev4 Freddie Vargus on x
tbf I already got an instance of what seemed to be ads several months ago (I did not like them). barely use chatgpt these days [image]
@sama Sam Altman on x
More than 1 million people downloaded Codex App in the first week. 60+% growth in overall Codex user last week! We'll keep Codex available to Free/Go users after this promotion; we may have to reduce limits there but we want everyone to be able to try Codex and start building.
@chatgpt21 Chris on x
More optimistic than I presumed, it looks like we're getting a 5.3 general release and potentially the codex app on windows! [image]
@kimmonismus @kimmonismus on x
Looks like GPT-5.3 is coming this week, via CNBC [image]
@ashleycapoot Ashley Capoot on x
Scoop w/ @Kr00ney: - ChatGPT is back to exceeding 10% monthly growth - OpenAI aiming to launch a new model this week - Codex grew ~50% in a week - OpenAI will begin testing ads w/in ChatGPT today - Fundraising talks to accelerate over next two weeks https://www.cnbc.com/...
@edzitron.com Ed Zitron on bluesky
chatgpt has been at 800m+ weekly actives since october. gotta wonder if they stalled out or are just saving for 1bn. but it's been a while! Took from August to october 2025 to go from 700m to 800m for example [embedded post]
@ashleycapoot.cnbc.com Ashley Capoot on bluesky
Scoop w/ @kr00ney.bsky.social: — ChatGPT is back to exceeding 10% monthly growth — OpenAI aiming to launch a new model this week — Codex grew ~50% in a week — OpenAI will begin testing ads w/in ChatGPT today — Fundraising talks to accelerate over next two weeks …
@peark.es George Pearkes on bluesky
Leaked OpenAI memo: — 800mm WAUs — Codex +50% WoW after GPT-5.3-Codex launch — ChatGPT “back to exceeding 10% monthly growth”
r/singularity r on reddit
CNBC reporting OpenAI is preparing to launch an “updated Chat model” this week (5.3?)
r/technology r on reddit
Sam Altman touts ChatGPT's reaccelerating growth to employees as OpenAI closes in on $100 billion funding
@a16z @a16z on x
How people use ChatGPT [image]
@bilaltwovec Bilal on x
openai: ads in chatgpt ant: superbowl ads gdm: Language Models are Unsupervised Whale Language Multitask Learners
@kirbyman01 Bryan Kim on x
Of course they're putting ads in AI

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OpenAI begins testing ads in ChatGPT in the US for logged-in adult users on its Free and Go tiers, and says that the ads “do not influence” ChatGPT's answers

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