A look at the 2026 Super Bowl ads from Anthropic, Meta, Amazon, Google, and others, as AI continued to take center stage in ad creation and AI product promotion
Following last year's trend of showcasing AI in multimillion-dollar ad spots, the 2026 Super Bowl advertisements took it a step further …
TechCrunch Lauren Forristal
Related Coverage
- The Real Stars of Super Bowl LX Slate · Nitish Pahwa
- Can these Super Bowl ads make Americans love something they don't like? Washington Post · Shira Ovide
- A Super Bowl in Silicon Valley Filled With Valley Billionaires New York Times
- Big Tech Taps Super Bowl Commercials to Put Human Face on A.I. Variety · Brian Steinberg
- Super Bowl Hot Take: OpenAI Wants You to Build But It's Unclear What Adweek · Trishla Ostwal
- Super Bowl Ad Review: Even A.I. Companies Aim for Fun Over Frowns in ‘Joyful’ Commercial Scramble Variety · Brian Steinberg
- Super Bowl 2026 Commercials: All the Best Ads From the Big Game IGN · Adam Bankhurst
- The best Super Bowl 2026 commercials and trailers (so far) Polygon.com · Chris Hayner
- Super Bowl ticket prices continue dropping as game draws closer Sports Business Journal
- Watch 404 Media's Super Bowl Ad 404 Media · Jason Koebler
- What's Your Favorite? | #Pokemon30 YouTube
- Everybody Coinbase — Oh my god, we're back againBrothers, sisters, everybody sing Am I the original crypto exchange? Coinbase on YouTube
- An unexpected theme of this year's Super Bowl ads: tech glitches Business Insider · Lara O'Reilly
- Jigglypuff Is Joined By Up-And-Comer Lady Gaga In Pokémon's Super Bowl Ad Nintendo Life · Ollie Reynolds
- AI ads steal the show at Super Bowl LX The Rundown AI
- Pokemon's One-Minute Super Bowl Ad Could Have Cost Double As Much As The Development Of Legends: Z-A TheGamer · Sam Woods
- Super Bowl Tailgaters on Bad Bunny, Big Tech, and the Big Game Wired · Michaela Neville
- The biggest hits of Bad Bunny's Apple Music Super Bowl LX Halftime Show Apple
- Bad Bunny's Halftime Show: Our Instant Reactions New York Times
- The AI wars begin with new Super Bowl commercials Fox News
- Anthropic's Super Bowl ad has a change that made it less directly about OpenAI and ChatGPT. The Verge · Richard Lawler
- The Pokemon Super Bowl trailer didn't give fans the Gen 10 tease they wanted, but a rundown of celebrities' favorite pocket pals: “Stayed up until 3 am” GamesRadar · Kaan Serin
- Only Coinbase Featured During This Year's Super Bowl, as LiquidChain's Presale Turns Heads NewsBTC · Bogdan
- Lady Gaga confirms her favourite Pokémon ahead of brand's 30th anniversary celebrations PinkNews · Marcus Wratten
- Bad Bunny Uses Joy to Put Out Political Firestorm at Super Bowl Halftime Wall Street Journal
- 2026 Super Bowl: 5 Worst Commercials, Ranked Film · Nina Starner
- A.I. Blitzes the Big Game New York Times
- AI Companies Sold Us Their Vision of the Future at the Super Bowl. Here's Why We Should Reject It The Hollywood Reporter · Steven Zeitchik
- Super Bowl rockets Bad Bunny streams despite president's rage Music Ally · Stuart Dredge
- Apple Music Sees Spike in Bad Bunny Streams Following Super Bowl LX Halftime Show iPhone in Canada · Steve Vegvari
- Super Bowl Hot Take: Amazon Elaborate Joke About AI Anxiety Lands Adweek · Lauren Johnson
- The Super Bowl Halftime Show is absolutely terrible, one of the worst, EVER! It makes no sense, is an affront to the Greatness of America, and doesn't represent our standards of Success, Creativity, or Excellence. … @realDonaldTrump@truthsocial.com · Donald J. Trump
- Bad Bunny's Apple Music Super Bowl Halftime Show YouTube
- AI takes over Super Bowl ads as tech firms spend millions to dominate the Big Game Interesting Engineering · Georgina Jedikovska
- AI Super Bowl commercials: All the spots from Anthropic, OpenAI, Amazon, Google, Meta, and others Fast Company · Michael Grothaus
- These 7 Super Bowl Commercials Bombed—and the Internet Didn't Hold Back Inc.com · Annabel Burba
- WWE Superstar Logan Paul Publicly Disses Brother Jake's Super Bowl Comments: “I Love My Brother, But...” Screen Rant · Lex Lecce
- Anthropic's Super Bowl Ad Was Less of a ChatGPT Takedown Than Expected PCMag · James Peckham
- SpaceX brings Starlink to the Super Bowl broadcast. The Verge · Richard Lawler
- OpenAI's Super Bowl ad claims “You can just build things” with Codex. The Verge · Richard Lawler
- T-Mobile and Coinbase's Super Bowl ads used the Backstreet Boys in very different ways. The Verge · Richard Lawler
- Four Years Into the AI Hype Cycle the Super Bowl Reveals AI's Messaging Crisis Adweek · Trishla Ostwal
- The AI Super Brawl, NVIDIA's OpenAI Gut Check, The World Eats Software Big Technology
- How Super Bowl 2026 ad breaks turned into an AI showcase The Drum · Amy Houston
- 🦉 The 5 Most Innovative Super Bowl Ads Social Signals · Greg Swan
- It Took Less Than a Quarter for NFL Fans to Be Sick of AI Ads During Super Bowl LX Sports Illustrated · Karl Rasmussen
- Generative AI takes center stage among Super Bowl LX commercials Sports Business Journal
- Trump Slams Bad Bunny's Historic Super Bowl Halftime as ‘Terrible’ and ‘Disgusting’ Benzinga · Bibhu Pattnaik
- Anthropic took aim at OpenAI with a snarky ad and won the AI Super Bowl Business Insider · Lara O'Reilly
- WTH? Amazon's BIZARRE AI Super Bowl Ad modernity · Steve Watson
- A Beginner's Checklist for Meta Advertising Jon Loomer Digital
- AI-generated ads dropped the ball at this year's Super Bowl The Verge
- The AI bowl was a rerun of 2022 Tech Brew · Whizy Kim
- Coinbase's Backstreet Boys-inspired Super Bowl ad divides viewers The Block · Jason Shubnell
- Everybody: Coinbase Is Back Again, with a Karaoke Ode to Crypto in Sunday's Big Game Business Wire
- AI wins big at Super Bowl The Hill · Sylvan Lane
- All Those Super Bowl Ads About AI Were a Strange and Unsettling Mess New York Magazine · John Herrman
Discussion
-
@brian_armstrong
Brian Armstrong
on x
I loved the idea for our Super Bowl ad as soon as the team showed it to me. It's unique, just like our QR code ad in 2022. Most people half watch commercials (buzzed, in a loud room, with lots of people). It takes something unique to break through. Turning 100M+ screens into
-
@hugeasmammoth_
@hugeasmammoth_
on x
the de-aging in that ben affleck dunkin super bowl ad... [image]
-
@orenmeetsworld
Oren John
on x
the Super Bowl is off, the wives are tired, the kids are playing Roblox instead of throwing the football, no one was inspired to buy anything and not one laugh or recurring joke from an ad was had the marketers lost, the agency ad era ends with a whimper of true mediocrity
-
@sama
Sam Altman
on x
Proud of the team for getting Pantheon and The Singularity is Near in the same Super Bowl ad
-
@gabydvj
G A B Y
on x
it's so awesome how every non-AI super bowl ad is like “hey girlie! feeling fat? take this GLP-1 or kill yourself <3”
-
@acosta
Jim Acosta
on x
BREAKING: The Epstein survivors are releasing this ad on this Super Bowl Sunday to send the message that they will not “move on” from the largest sex trafficking scandal in the world. #standwithsurvivors [video]
-
@coinbase
@coinbase
on x
Singing > watching. So we got millions of people watching the Big Game to sing along with us. Oh, and we put it on the world's largest LED screen @SphereVegas. [video]
-
@gabydvj
G A B Y
on x
my super bowl party full of women was shocked appalled and terrified by the backstreet boys karaoke coinbase ad. textbook example of scaring the hoes. you people should be ashamed of your yourselves
-
@seamus_malek
Séamus Malekafzali
on x
Just saw the anti-semitism ad during the super bowl and they're literally doing the slacktivist black lives matter instagram square but for jewish people [image]
-
@elonmusk
Elon Musk
on x
Starlink Super Bowl ad! Affordable Internet anywhere. https://starlink.com/ [video]
-
@jappleby
Jack Appleby
on x
Coinbase wins the “we stood out as a commercial but literally not one person will remember it was Coinbase” Super Bowl ad award.
-
@tylercwhitmore
@tylercwhitmore
on x
We are so lucky to be alive in a time where original Steven Spielberg sci-fi movies are getting primetime Super Bowl ad spots.
-
@jbillinson
Josh Billinson
on x
Oscar's Best Actor to TurboTax Super Bowl ad is a humiliating pipeline. Have some self-respect and go sell beer in Japan like a real Hollywood star.
-
@orenmeetsworld
Oren John
on x
Ring “search party” Super Bowl ad review this is just pure darkwave propaganda to normalize that Ring is using that data for other things besides checking our doors using that they found 1 dog a day (365 dogs?) since it started - they put down 365 dogs a day fam what is this [ima…
-
@nickjfuentes
Nicholas J. Fuentes
on x
Remember last year when Ye bought a Super Bowl ad and the only product for sale on his website was a swastika t-shirt Good times 😌
-
@netcapgirl
Sophie
on x
seeing the anthropic ad during the super bowl [image]
-
@maxwelltani
Max Tani
on x
sleigh bells in the glp-1 super bowl ad. indie's lasting contribution to culture may be making the music in commercials better...
-
@problemsthots
Kimberly
on x
AI slop ad, gambling ad, crypto ad, ozempic ad. super bowl commercials used to be the best part of the night... [image]
-
@nut_history
@nut_history
on x
Major League Baseball should throw millions of dollars to air a Super Bowl ad at the end of the game that says “Welcome to baseball season. What a mic drop the would be for the league. [image]
-
@aaronp613
Aaron
on x
The new @OpenAI ad from the Super Bowl shows a macOS app running on a Windows laptop [image]
-
@autismcapital
@autismcapital
on x
Who's going to pay the $10M to run an ad during the Super Bowl to let the world know that Clavicular was brutally frame mogged by the frat leader at ASU?
-
@litcapital
@litcapital
on x
Salesforce casting Mr. Beast for their Super Bowl ad. Yea they know they're cooked
-
@pewilliams_
Paul E Williams
on x
Love the idea of running a Super Bowl ad that just says “go to my website” and then not being ready for the traffic [image]
-
@scaling01
@scaling01
on x
I'm not really sure that the first 48 seconds of the OpenAI ad were needed to spam in capslock “YOU CAN JUST BUILD THINGS” Anthropic ads only firing against OpenAI also feels off. I would've liked to see something more creative and more aura farming.
-
@neerajka
Neeraj K. Agrawal
on x
Better coinbase ad: Crypto, you can do stuff with now. But the casino part is still there if you want it :)
-
@hilalayddn
Hilâl
on x
coinbase didn't just run an ad they engineered a moment. familiar music → collective singing → lowered skepticism → emotional association with “economic freedom.” by the time the rational brain comes back online, the message already feels true. this is what marketing looks
-
@tyleroakley
Tyler Oakley
on x
all the super bowl ads being for ai, surveillance technologies, glp-1, scientology, gambling... the golden era of super bowl ads is kinda over
-
@evan_ss6
@evan_ss6
on x
Coinbase thought they were framejacking with this but really better ads like Anthropic's were just casually mogging while mid jestergooning getting the Foids riled up Is ignoring the Coins while munting and mogging Songs more useful than BTC chadshilling on The Sphere?
-
@igorbobic
Igor Bobic
on x
Terrible AI, crypto ads ruining this Super Bowl
-
@kingbealestreet
@kingbealestreet
on x
these Super Bowl commercials just AI central man
-
@light_2610
@light_2610
on x
Super Bowl ads peaked before sports betting, AI and crypto sadly
-
@emiliemc
Emilie Choi
on x
Our marketing team did it again. Genius. If we're going to show up, we're going to do it our way: Bold, engaging, and unapologetically Coinbase. This is how we cut through and make new people aware of the opportunity of crypto.
-
@litcapital
@litcapital
on x
What Super Bowl ad will be the FTX ad of this year???
-
@introspecktive
Colin
on x
“Ai. com/elon” Worst Super Bowl ever
-
@johncoogan
John Coogan
on x
On my way to the Super Bowl with @tryramp. I'm rooting for NBC this year. Nearly a billion in ad spend on offense, I think they'll put up at least $3b in LTV. Keeping an eye on ROAS though, that's where the game is really won and lost. [image]
-
@jordihays
Jordi Hays
on x
With that Super Bowl ad, you just created a million ads in Claude.
-
@framesofnick
Nick
on x
Killing all of the ai Super Bowl commercials with my mind
-
@rob1ham
Rob Hamilton
on x
See the Super Bowl ad for ai dot com. Go to domain. 10/10 [image]
-
@alexonchain
Alex
on x
we had to do it to em
-
@jbillinson
Josh Billinson
on x
All those news outlets still hitting publish on a “What time is the Super Bowl?” article two years after AI decimated Google Search traffic [image]
-
@coinbase
@coinbase
on x
Singing > watching. So we got millions of people watching the Big Game to sing along with us. Oh, and we put it on the world's largest LED screen @SphereVegas. [video]
-
@lukeisamazing
@lukeisamazing
on x
these AI Super Bowl ads have a real “last choppers out of Saigon” vibe
-
@maxbranzburg
Max Branzburg
on x
We're past the ‘crypto-only’ era and into the ‘everybody’ era - where your financial app is as empowering, intuitive, and joyful as belting it out along to your favorite song https://x.com/...
-
@rwitoff
Rob
on x
Crypto is for anyone that knows the lyrics. Welcome to the mainstream. 📷
-
@bindureddy
Bindu Reddy
on x
Couple of years ago Super-Bowl was over run with crypto ads Then the crypto bubble popped and everyone pivoted to AI Now Super Bowl is over run with AI ads Peak AI bubble moment!
-
@rmac18
Ryan Mac
on x
My favorite Super Bowl memory is still when Elon Musk was at the 2023 game in Arizona and panicked about his Eagles tweet getting less engagement than Joe Biden's. He then flew immediately to Twitter's San Francisco office to start emergency meetings to fix the site's algorithm.
-
@bnj
Ben South
on x
Anthropic changed the copy in their Super Bowl ad: Original: Ads are coming to AI. But not to Claude. New: There is a time and place for ads. Your conversations with AI should not be one of them. [video]
-
@albertcamslut
Kat
on x
All of the Super Bowl ads are AI slop and then there's Mike Tyson in black and white using every adjective he knows to describe a great big fat person like Buffalo Bill in The Silence of the Lambs
-
@ccpool_daniel
Daniel
on x
Probably one of the worst adverts. It doesn't educate on Crypto, nobody singing this song, I mean it doesn't even make you want to sign up to Coinbase. What a waste of millions of dollars.
-
@kath_krueger
Katherine Krueger
on x
feels like the age of the “Super Bowl ad” is officially over. you used to feel like someone worked on a pithy beer ad all year to make a splash and now it's all just AI, body horror, and half-hearted woke
-
@wayansjr
@wayansjr
on x
Why does every Super Bowl commercial look ai generated?
-
@andrewsolender
Andrew Solender
on x
my takeaway from the super bowl ads is that the entire american economy is being propped up by AI, weight loss drugs, cryptocurrency and gambling
-
@chasedownleads
@chasedownleads
on x
Company hired me to make them $10 million Told them we should consider a Super Bowl ad But then I told them not doing the ad would save them $10m That drops straight to the bottom line So I took a 30% cut of the $10m I added to their net profit Easiest $3 million I've ever
-
r/nintendo
r
on reddit
What's Your Favorite? #Pokemon30
-
r/PokeInvesting
r
on reddit
30th Anniversary Super Bowl Commercial - What's Your Favorite?
-
r/formula1
r
on reddit
Charles Leclerc appeared in a Pokémon Commercial for the Super Bowl
-
@kenzietuff
Mack
on x
Normies finding out Ring cameras can instantly become a mass surveillance network because of their Super Bowl ad has been amusing to watch. Wait until you find out what our phones are doing! We've lived in a surveillance state for decades and decades.
-
@drometa
Dro
on x
Ring's Super Bowl commercial is receiving backlash for being invasive, promoting a new feature for pet owners where they can upload a photo of a lost pet and AI will use nearby cameras to help locate it [video]
-
@jordanmaison
Jordan Maison
on x
Every single AI commercial is like “Are you stupid? Unable to complete the simplest task or form a coherent thought on your own? We've got you!” #SuperBowl
-
@phil_lewis_
Philip Lewis
on x
Here's that Ring #SuperBowl commercial: [video]
-
@jmaynard_21
Jackie Maynard
on x
A reminder before you sign up for @ring's state-sponsored surveillance marketed under the guise of “looking for a lost dog”. Please, please, please don't sign up for that service! [image]
-
@hammerswingames
Jay Hunter
on x
Fuck that @ring commercial so hard. Y'all are gonna turn that feature on thinking you're helping find lost dogs when you're really just going to be helping ICE and shit have a video mesh of every neighborhood? Insane. Way to soft launch community facial tracking
-
@electionsjoe
Joe
on x
It's 2026. Everything is ai, ozempic, or gambling. We're all dead.
-
@_zeets
Zito
on x
So good that the OpenAI ad is all about human achievements while their entire enterprise is about stealing and bastardizing the history and knowledge from those collective achievements for their individual profit
-
@hasanthehun
@hasanthehun
on x
how much longer till the always on remote ai capabilities of your ring camera isn't “optional”
-
@_zeets
Zito
on x
Still thinking about Amazon trying to sell an interconnected surveillance system that they can tap into at any time and will most likely grant access to police and ICE as a way to help find lost dogs. Such dystopian shit.
-
@desusnice
Desus MF Nice
on x
ppl who made chatgpt caricatures are gonna love that ring camera “lost dog finder” feature
-
@collectdust
@collectdust
on x
make sports betting illegal again
-
@bendreyfuss
Ben Dreyfuss
on x
This Dunkin' Donuts/Good Will Hunting ad is the worst thing I've ever seen in my entire life. How much money did they waste on that
-
@pissvortex
@pissvortex
on x
AI generated vodka commercial. Just send the missiles man
-
@almostjingo
Rosie Memos
on x
Well that's an awkward way of finding out that RING cameras are remotely controlled and have facial recognition.
-
@812filmreviews
Robert Daniels
on x
I need journalists to ask Hollywood actors why they're in pro-AI commercials.
-
@the_acumen
AshleyStevens
on x
The amount of gambling ads I'm seeing is ridiculous. This is a serious problem.
-
@deanwball
Dean W. Ball
on x
I wasn't paying attention to the Super Bowl during the ai dot com advertisement but it codes as obviously shady to me and I would not suggest you engage with that company in any way.
-
@chilearmy123
Clemente
on x
The Polymarket Super Bowl. [video]
-
@electionsjoe
Joe
on x
I genuinely think AI has ruined everything there is to love about this world.
-
@the25thnigga
@the25thnigga
on x
wtf are we actually doing bro [image]
-
@hubpointless
@hubpointless
on x
AI Crypto AI Gambling AI AI AI
-
@shinboson
@shinboson
on x
both this and the anthropic ad feel almost like they're exclusively designed to appeal to the microcommunity of AI researchers and engineers on twitter, interesting times
-
@icyvert
@icyvert
on x
We didn't even get a fucking Doritos commercial this year. The game is so gone.
-
@signulll
@signulll
on x
it's increasingly obvious openai is building some kind of wearable glasses. basically meta ray bans, but with chatgpt baked in. meta is an attention + identity + photos/camera company trying to become the default ambient layer, & openai is attempting to do the same with chatgpt
-
@shwinnabego
@shwinnabego
on x
the QR code for Mr beast ad on screen for like half a second also very confusing what is the game what is the product a slackbot for salesforce
-
@ednewtonrex
Ed Newton-Rex
on x
You can just pirate things. [image]
-
@openai
@openai
on x
You can just build things. [video]
-
@themg3d
Michael
on x
This is an insult to people that actually make and build things.
-
@kylebrussell
Kyle Russell
on x
I don't know where they got my home footage from 2005 but it was a nice touch [image]