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Chronicles

The story behind the story

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Anthropic plans a 30-second ad during the Super Bowl that parodies the prospect of intrusive ads in AI conversations, and will also air a 60-second pregame ad

Ads are coming to AI.Taylor Herzlich /New York Post:Super Bowl commercial sees Anthropic mock OpenAI for bringing ads to ChatGPTJames Peckham /PCMag:Anthropic Says No Ads on Claude. But It Will Spend Millions on a Super Bowl SpotAnnabel Burba /Inc.com:Anthropic Takes a Shot at OpenAI With Its First-Ever Super Bowl AdsBrent D. Griffiths /Business Insider:Anthropic's Super Bowl spot skewers ChatGPT: ‘Ads are coming to AI, but not to Claude’Ben Lovejoy /9to5Mac:Anthropic pokes fun at ads in ChatGPT

Wall Street Journal Suzanne Vranica

Discussion

  • @claudeai Claude on x
    Ads are coming to AI. But not to Claude. Keep thinking. [video]
  • @lachlan Lachlan Markay on x
    I'll withhold judgment until Sunday, but in all likelihood the best Super Bowl commercial contest has already been won [video]
  • @boazbaraktcs Boaz Barak on x
    BTW I don't think either business model is morally superior to the other. There are many AI safety challenges but ads vs no ads is not one of them. I also have a lot of appreciation to great work Anthropic is doing on alignment.
  • @pitdesi Sheel Mohnot on x
    Claude is running ads during the Super Bowl to say they won't ever have ads (though they left an out) Good ad, but I think we need to stop demonizing ads! Ads let companies reach more ppl and support the products and services we use - that's great! [video]
  • @tszzl Roon on x
    putting my mediaobserver hat on. ant ads are pretty brilliant because they're dishonest in a way that's only going to ragebait openai heads and certain industry insiders but are funny and striking to everyone else. when you're a call option variance is good. mario kart blue shell
  • @miles_brundage Miles Brundage on x
    @NathanpmYoung Cf. this (though to be clear even if the ads were correct I'd still have this concern re: Ant culture and self conception. I think it drives excessive risk taking [well this model is slightly safer than theirs] and groupthink)
  • @deanwball Dean W. Ball on x
    I did not love the Anthropic ads because generally I think advertisements should be about the product being sold rather than attacking competitors. I was a much bigger fan of their thinking ad, which in my opinion was the greatest ad for AI ever (low bar, really low, but still).
  • @tomwarren Tom Warren on x
    Anthropic just took a big swipe at OpenAI's decision to put ads in ChatGPT. Anthropic is airing ads mocking ChatGPT ads during the Super Bowl, and they're hilarious 😅 Anthropic is also committing to no ads in Claude https://www.theverge.com/... [video]
  • @_simonsmith Simon Smith on x
    Again, I don't want ads in my chatbot either, but buying Super Bowl ads to criticize ads in chatbots feels... off. It's an implicit moral statement about the value of time spent in chatbots versus time spent watching sports.
  • @boazbaraktcs Boaz Barak on x
    I watched one of the ads and found it funny. I also think ads are unavoidable for a large scale free tier offering, but this is not Anthropic's business model. I just find it curious for them to do an ad about what they are not doing rather what they are.
  • @signulll @signulll on x
    i have a lot to say about these ads but holy fucking shit... this might be the most tasteful & brutal takedown of a category leader i've ever seen. & during the fucking super bowl?  insane.  usually these things almost always fall flat (see: slack “welcoming” microsoft teams with…
  • @daniellefong Danielle Fong on x
    here's something that needs answering are ads exposed to the chat agent, and therefore influencing behavior? or are ads shown only to the user, thereby driving a split in context. maybe it can be looked at on request, but you see the problem?
  • @tszzl Roon on x
    this company seems good at making ads, maybe they should put them in Claude code
  • @zeffmax Max Zeff on x
    OpenAI's CMO 👀 “Anthropic thinks powerful AI should be tightly controlled in small rooms in San Francisco and Davos.”
  • @whosjluk @whosjluk on x
    the moral highground of staying out of consumer remains king
  • @antoniogm Antonio García Martínez on x
    Everyone seeing this as a dunk, but this ads man thinks this is stupid and Claude is missing the point.  Google doesn't even run ads alongside informational queries typically.  Ads in AI won't look like a Black Mirror episode.  They'll look like you prompting: Book me a 6-day tri…
  • r/singularity r on reddit
    Shots fired
  • r/ClaudeAI r on reddit
    Claude Going At OpenAI In New Commercial - “Can I get a six pack quickly?”
  • r/Anthropic r on reddit
    Can I get a six pack quickly?  Anthropic throw shade at OpenAI