Discussion

• @kate_rouch Kate Rouch on x

  Betrayal!  Deception!  Treachery!  Those ads are funny (and the former meta ads executive who made them is good at his job. he had a lot of practice) Here's what's not funny: Calling “ads” a betrayal when your business model is selling paid subscriptions to companies.  ChatGPT ha…

• @packym Packy McCormick on x

  I wonder if we'll see an iOS / Android split here. A smaller number of people with higher incomes will use Claude and more people with lower incomes will use ChatGPT. It might not even matter that you don't get adds on higher-tier ChatGPT plans; brands will be set. [image]

• @luke_metro @luke_metro on x

  evil Claude is here. Next step is astroturfing a chatGPT boycott campaign based on the Brockman-Trump donations

• @miles_brundage Miles Brundage on x

  Anthropic is clearly too invested in “OAI bad” as a core part of their identity and also OAI is clearly massively overreacting to the ad

• @loudmouthjulia Julia Alexander on x

  Used to collect data to sell the data to third-parties and advertisers; now you can say that it's also necessary to improve LLM capabilities....but if you're burning cash at an insane rate, the greatest value of that constant information flow is to third-parties and advertisers.

• @zephyr_z9 @zephyr_z9 on x

  Crazy diss from Anthropic aimed at OpenAI for introducing ads in ChatGPT Who is running the Ads department at Anthropic?? [video]

• @loudmouthjulia Julia Alexander on x

  I don't really have a stake in what AI orgs lean on “we'll never do ads” as a narrative, but a reminder that if the main product is user behavior + data, and the main foundation for that product is attention and information, ads aren't a possibility. They are an inevitability.

• @dseetharaman Deepa Seetharaman on x

  OpenAI's CMO: “Anthropic thinks powerful AI should be tightly controlled in small rooms in San Francisco and Davos.” This tweet is broadly criticizing Anthropic on ads. But this line squeezed in the middle here stands out as not really about ads.

• @mjreard Matt Reardon on x

  Obscure multi-billion dollar EA-founded company running Super Bowl ads. That's never been the harbinger of anything before, has it?

• @highyieldharry @highyieldharry on x

  Shots fired. Anthropic is running a Super Bowl Ad making fun of ChatGPT for adding Ads. Tbf though, I wonder how many consumers actually use Claude to begin with. [video]

• @cryps1s @cryps1s on x

  Answer independence: Ads do not influence the answers ChatGPT gives you. Answers are optimized based on what's most helpful to you. Ads are always separate and clearly labeled. Conversation privacy: We keep your conversations with ChatGPT private from advertisers, and we never

• @stevesi Steven Sinofsky on x

  In the history of business every company that swore it would never use ads, upsell, or cross sell has gone on to do so, increasingly aggressively so. It is better not to promise or some future leader will inherit both internal and external challenges.

• @banteg @banteg on x

  anthropic's anti-ads takes will age like “telegram will never have ads”. honestly just don't have ads for paid users, then subsidize free users however you can. install your cute little rootkit, sell their data, or offer a glimpse of how great your paid plan is so they convert.

• @jordihays Jordi Hays on x

  My takeaway: Anthropic watches Clavicular [video]

• @jason @jason on x

  Savage 💀[video]

• @neil_chilson Neil Chilson on x

  As a former FTC enforcer and something of an expert in deceptive advertising and the value of advertising, I find these ads infuriatingly misleading...by portraying advertising as inherently dystopian, they miss the point entirely...Anthropic is mocking ad-supported services in a…

• @iodave Dave Kim on x

  Great position to not include ads. Marking this moment. https://www.anthropic.com/...

• @bdsams Brad Sams on x

  Anthropic: We will not put ads in our AI Also Anthropic: Here is our first TV ad that we are showing because we know ads are effective.

• @mattbruenig Matt Bruenig on x

  must be fun to make the best model, avoid all image/video slop stuff, focus on enterprise application, and then dunk on the flailing first mover

• @jasminecoded_ Jasmine on x

  The next generation of tech war ads has begun. Let's take a moment to appreciate the OGs [image]

• @adamghaida Adam Ghaida on x

  claude <=> iPhone openAI <=> blackberry iPhone was deeply disregarded in the early days and blackberry was seen as the clear choice, and then history took its course

• @chowdhuryneil Neil Chowdhury on x

  anthropic is only saying this because claude has <4% of consumer market share anyways

• @claudeai Claude on x

  Claude is built to be a genuinely helpful assistant for work and for deep thinking. Advertising would be incompatible with that vision. Read why Claude will remain ad-free: https://www.anthropic.com/...

• @cryptopunk7213 @cryptopunk7213 on x

  this is actually hilarious. anthropic's evolution from nerdy kid to cool kid needs to be studied

• @dimitrispapail Dimitris Papailiopoulos on x

  Anthropic's new ads dunking on OpenAI are funny and pretty sharp, but they feel a bit off-brand next to “Machines of Loving Grace” and their deliberate avoidance of vague-posting etc. Curious if is a shift in posture, or just the marketing team being a bit misaligned :)

• @loudmouthjulia Julia Alexander on x

  Lastly: Google + Meta can argue their AI chatbots/tools won't have ads because as drive up to 98 percent of total company's revenue in any given quarter in all other business verticals. They don't need ads on the product they want you to use; they just increase ads elsewhere.

• @madalinabalazs Mădălina Balazs on x

  good decision. no paid service should ever include ads. especially now when OpenAI is going in the opposite direction

• @tanayj Tanay Jaipuria on x

  Anthropic is claiming what @benthompson would call “Strategy Credit” with their statement about Claude remaining ads-free. Reality is Claude's free user base is so small relative to ChatGPT and orthogonal to their enterprise strategy so putting ads in it would be irrelevant for […

• @andymasley Andy Masley on x

  I gotta stand up for OpenAI here, the ads aren't integrated into the answers themselves. There's this new popular misconception that AI companies are selling you things by changing the text, but what's actually happening is there's a little separate banner that's clearly an ad.

• @sammcallister Sam Mcallister on x

  It's easy to assume that advertising on the products we use is inevitable. But open a notebook, pick up a well-crafted tool, or stand in front of a clean chalkboard, and there are no ads in sight. We think Claude should work the same way.

• @tekbog @tekbog on x

  >Claude will remain ad-free [image]

• @kimmonismus @kimmonismus on x

  Claude stays ad free.  That's of course good to hear.  At the same time, you also have to look at the differences.  Anthropic doesn't need ads - they're firmly established in the B2B space, and their revenue speaks to that success.  OpenAI, on the other hand, is trying to expand …

• @mikeisaac Rat King on x

  good PR day (but also always read the fine print) [image]

• @gregisenberg Greg Isenberg on x

  Claude announces it will be ad free, I didn't expect this. This is big news. OpenAI announces ads. Anthropic announces no ads. I bet by 2028, both products will feel very different.

• @dwr Dan Romero on x

  The alternate timeline where Google had a legitimate search rival that was subscription-based and focused on getting you the right answer vs. free-with-ads. [image]

• @netcapgirl Sophie on x

  this is drake vs kendrick for people trying to vibe code their way out of the permanent underclass

• @protagorasto Annanth Aravinthan on x

  The way to interpret these ads is that Anthropic is giving up in consumer.. but in exchange for a strategy credit, leaning into enterprise.

• @tszzl Roon on x

  apropos of nothing your reminder that anthropic has the same level of name recognition among superbowl viewers as literally fictional companies

• @varunram Varunram Ganesh on x

  If there's anyone at OpenAI reading this, they should bid for a last min 60s superbowl ad where they talk about empowering small businesses with the help of ads [image]

• @gabriel1 Gabriel on x

  i would also be putting competitors in ads, if anyone knew about them

• @can @can on x

  ive been hurt before

• @dylanmcd8 Dylan on x

  This is gonna look so stupid when they inevitably have to implement ads to stay afloat* *unless someone eventually acquires them

• @parkerortolani Parker Ortolani on x

  Anthropic gets it https://www.anthropic.com/... [image]

• @kylebrussell Kyle Russell on x

  Strategy Credit cc @benthompson Anthropic has completely lost the mass-market consumer game and gets to lean into its enterprise strength to look good in a way that doesn't hurt potential consumer revenue

• @9ranty Grant on x

  we're entering the “hi I'm a Mac... and I'm a PC” stage

• @8teapi Prakash on x

  these are so good. they managed to capture the pause while the AI is processing, the sycophancy, the user's attraction to positive feedback, and the awkward and emotionally manipulative insertion of ads into sensitive topics. 👏

• @dejavucoder Sankalp on x

  love the cold wars between oai and anthropic claude code is closed src, oai be like we will oss ours anthropic cuts off sub token use for opencode, codex be like we will partner oai: we will introduce ad plan, anthropic: here's why claude will be ad free🤣

• @morqon Morgan on x

  ben thompson calls this a strategy credit: “an easy decision that makes a company look good relative to other companies facing more significant trade-offs” the credit is presented as an ethical choice but it too is a product of incentives, the visible surface of a business model …

• @jerrycap @jerrycap on x

  No advertising for Claude “There are many good places for advertising. A conversation with Claude is not one of them.” https://www.anthropic.com/...

• @sashadem Sasha de Marigny on x

  Claude is a space to think.

• @andrewcurran_ Andrew Curran on x

  Good stuff from Anth. [image]

• @presidentlin @presidentlin on x

  Good for Anthropic. [image]

• @harri Harriet Weber on bluesky

  Google is going to make ads feel normal in Gemini; an annoying yet tolerable default  —  Anthropic's going to make no ads feel premium, for free in Claude  —  OpenAI won't do either.  Where does that leave ChatGPT  —  www.engadget.com/ai/anthropic...

• @moskov.goodventures.org Dustin Moskovitz on bluesky

  I'm proud of Anthropic for declaring this.  —  I also feel it is an easy business decision, since the ARPU of an advertising user is ~$50 in the wild success case, and the ARPU for a Claude Max user is $2400.  —  The ad-supported users are also the most likely to switch, as OpenA…

• @emilprotalinski Emil Protalinski on bluesky

  Anthropic could have to backpedal on this promise, but no ads in Claude feels more believable than no ads in Gemini.  [embedded post]

• @peark.es George Pearkes on bluesky

  In case there was any doubt Anthropic is laser-focused on commercial as opposed to consumer AI adoption.

• r/ClaudeAI r on reddit

  Official: Anthropic declared a plan for Claude to remain ad-free

• r/singularity r on reddit

  Anthropic declared a plan for Claude to remain ad-free

• @nickstatt Nick Statt on bluesky

  I do appreciate Anthropic's marketing strategy of just pointing at OpenAI and saying “we're not those guys.” www.theverge.com/ai-artificia...

• @claudeai Claude on x

  Ads are coming to AI. But not to Claude. Keep thinking. [video]

• @pitdesi Sheel Mohnot on x

  Claude is running ads during the Super Bowl to say they won't ever have ads (though they left an out) Good ad, but I think we need to stop demonizing ads! Ads let companies reach more ppl and support the products and services we use - that's great! [video]

• @tomwarren Tom Warren on x

  Anthropic just took a big swipe at OpenAI's decision to put ads in ChatGPT. Anthropic is airing ads mocking ChatGPT ads during the Super Bowl, and they're hilarious 😅 Anthropic is also committing to no ads in Claude https://www.theverge.com/... [video]

• @signulll @signulll on x

  i have a lot to say about these ads but holy fucking shit... this might be the most tasteful & brutal takedown of a category leader i've ever seen. & during the fucking super bowl?  insane.  usually these things almost always fall flat (see: slack “welcoming” microsoft teams with…

• @antoniogm Antonio García Martínez on x

  Everyone seeing this as a dunk, but this ads man thinks this is stupid and Claude is missing the point.  Google doesn't even run ads alongside informational queries typically.  Ads in AI won't look like a Black Mirror episode.  They'll look like you prompting: Book me a 6-day tri…