Grindr is testing Edge, a subscription tier with AI-powered personalized matches and insights, no ads, and more, with prices ranging from $80 to $220 per week
- Grindr is testing a new AI subscription tier called “Edge.” The pilot prices are steep, ranging from $80 to $200 a week.
Every consumer company should be doing this in the AI era. You can now charge for: (1) usage; and (2) outcomes delivered by agents - in this case, swiping and making matches for you. If it doesn't hurt the rest of your base, there's 0 downside and a lot of upside.