Oura CEO Tom Hale says the company has no plans to abandon its subscription model, even as rivals experiment with cheaper hardware and no recurring fees Bloomberg 2026-01-31 Samantha Kelly Oura, Tom Hale Related Coverage Oura confirms it has no plans to stop its recurring fees Android Authority · Ryan McNeal The best smart rings for tracking sleep and health The Verge · Victoria Song Looking for a smart ring that tracks sleep? This Oura ring alternative is over $200 cheaper in new sale Tom's Guide · Alexis De Leaver