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Gurman: internal development at Apple “runs on Anthropic at this point” and Apple wanted to rebuild Siri around Claude but Anthropic “wanted a ton of money”

Bloomberg's @markgurman says that even though Apple partnered with Google Gemini for Siri, they actually run their business on Anthropic. “Apple runs on Anthropic at this point. Anthropic is powering a lot of the stuff Apple's doing internally in terms of product development and [video]

@tbpn

Discussion

  • @rustybrick Barry Schwartz on x
    Apple is using Anthropic/Claude and was planning on using them but went with Google Gemini later - interesting...
  • @thedealdirector @thedealdirector on x
    @tbpn @markgurman Penny pinching on Siri is a classic Tim move here.
  • @aakashgupta Aakash Gupta on x
    Anthropic's pricing strategy just told you exactly how they view the consumer AI market: they don't want it. Anthropic asked Apple for several billion dollars a year with annual price increases that doubled over three years. Google offered $1 billion flat. That $500M+ annual gap
  • @owneremeritus @owneremeritus on x
    @tbpn @markgurman So Anthropic understood the leverage they had, but they did not understand that Google is now positioned to light money on fire (or leave it on the table in this instance)—for multiple years—in order to capture market share.
  • @firstadopter Tae Kim on x
    Wat. Apple went with the inferior AI for iPhone over “several billion dollars” when the company makes $120 billion in profit per year? That seems myopic.
  • @chatgpt21 Chris on x
    Breaking 🚨 Prominent Apple leaker Mark Gurman says Apple wanted to build Siri around Claude & mentions Apple has built many custom tools, and essentially “runs on Anthropic” but said Anthropic wanted too much money and were going to double the bill on Apple every year for the [im…
  • @vnchocotaco @vnchocotaco on x
    That former AI head should have accepted and purchased Anthropic back then. Tim Cook was prepared to sign off on billions of dollars for the acquisition.
  • @saradietschy @saradietschy on x
    Apple & Anthropic always had/have similar energy Big L on Anthropic's part for fumbling the siri negotiation. Big L on Apple for not just buying Anthropic.
  • @tbpn @tbpn on x
    Bloomberg's @markgurman says hiring John Giannandrea to lead Apple's AI team has been the biggest mistake of Tim Cook's career at Apple: “In 2018, they hired John Giannandrea.  He was this high flyer at Google.  He ran AI in search, and Apple thought they would hire this guy and …
  • @tbpn @tbpn on x
    Bloomberg's @markgurman says iOS and the App Store are already legacy features, and that AI agents are the future of Apple's software: “The AI agent-ification of iOS is happening.”  “Apps are the past.  AI agents are already here, and that's the move forward.”  “AI agents are whe…
  • @tbpn @tbpn on x
    .@markgurman explains why John Ternus is the “only guy” that could become the next CEO of Apple: “All signs are turning towards Ternus.” “Ternus is 50. Everyone else on the Apple executive team is late 50s through their mid 60s. Turning 66 this year, in the case of Tim Cook. [vid…
  • @tbpn @tbpn on x
    Bloomberg's @markgurman thinks it's inevitable Apple will release smart glasses, and that when it does, it will “destroy” Meta's Ray-Ban Displays: “When [smart glasses] started to gain a little bit of steam in 2022-2023, that's when [Apple] started taking a very hard look at it, …
  • r/technology r on reddit
    Apple uses Anthropic internally despite failed deal to rebuild Siri
  • r/ClaudeAI r on reddit
    Mark Gurman: “Apple runs on Anthropic at this point.  Anthropic is powering a lot of the stuff Apple is doing internally in terms of product development …
  • r/singularity r on reddit
    Mark Gurman: “Apple runs on Anthropic at this point.  Anthropic is powering a lot of the stuff Apple is doing internally in terms of product development …
  • r/technology r on reddit
    Mark Gurman: “Apple runs on Anthropic at this point.  Anthropic is powering a lot of the stuff Apple is doing internally in terms of product development …