Gurman: internal development at Apple “runs on Anthropic at this point” and Apple wanted to rebuild Siri around Claude but Anthropic “wanted a ton of money”
Bloomberg's @markgurman says that even though Apple partnered with Google Gemini for Siri, they actually run their business on Anthropic. “Apple runs on Anthropic at this point. Anthropic is powering a lot of the stuff Apple's doing internally in terms of product development and [video]
@tbpn
Related Coverage
- Apple ‘runs on Anthropic,’ says Mark Gurman 9to5Mac · Ryan Christoffel
- New Siri: Apple Almost Chose a Different Partner Before Google Gemini MacRumors · Joe Rossignol
- Apple could have used Claude to power a future Siri, but Anthropic got greedy AppleInsider · Oliver Haslam
- Why Apple rejected Anthropic? Report reveals why Apple picked Gemini over Claude for powering Siri Livemint · Aman Gupta
- Apple almost rebuilt Siri around Claude Cult of Mac · Rajesh Pandey
- Mark Gurman Reveals Why “Apple Runs on Anthropic at This Point” The Mac Observer · Rajat Saini
- Why Apple's blockbuster earnings weren't enough to lift the stock MarketWatch · Christine Ji
- New Siri: Apple Almost Chose a Different Partner Before Google Gemini MacRumors Forums
- Apple Chooses Gemini Over Claude to Power Siri After Cost Concerns The Hans India · Kahekashan
- Apple now relies heavily on Anthropic for AI work, claims report Moneycontrol · Ayush Mukherjee
- Despite losing more AI researchers, Apple still plans two upcoming major revamps of Siri MacTech.com · Dennis Sellers
- Will Apple outsource its way into the AI race? The Deep View · Nat Rubio-Licht
Discussion
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@rustybrick
Barry Schwartz
on x
Apple is using Anthropic/Claude and was planning on using them but went with Google Gemini later - interesting...
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@thedealdirector
@thedealdirector
on x
@tbpn @markgurman Penny pinching on Siri is a classic Tim move here.
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@aakashgupta
Aakash Gupta
on x
Anthropic's pricing strategy just told you exactly how they view the consumer AI market: they don't want it. Anthropic asked Apple for several billion dollars a year with annual price increases that doubled over three years. Google offered $1 billion flat. That $500M+ annual gap
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@owneremeritus
@owneremeritus
on x
@tbpn @markgurman So Anthropic understood the leverage they had, but they did not understand that Google is now positioned to light money on fire (or leave it on the table in this instance)—for multiple years—in order to capture market share.
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@firstadopter
Tae Kim
on x
Wat. Apple went with the inferior AI for iPhone over “several billion dollars” when the company makes $120 billion in profit per year? That seems myopic.
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@chatgpt21
Chris
on x
Breaking 🚨 Prominent Apple leaker Mark Gurman says Apple wanted to build Siri around Claude & mentions Apple has built many custom tools, and essentially “runs on Anthropic” but said Anthropic wanted too much money and were going to double the bill on Apple every year for the [im…
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@vnchocotaco
@vnchocotaco
on x
That former AI head should have accepted and purchased Anthropic back then. Tim Cook was prepared to sign off on billions of dollars for the acquisition.
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@saradietschy
@saradietschy
on x
Apple & Anthropic always had/have similar energy Big L on Anthropic's part for fumbling the siri negotiation. Big L on Apple for not just buying Anthropic.
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@tbpn
@tbpn
on x
Bloomberg's @markgurman says hiring John Giannandrea to lead Apple's AI team has been the biggest mistake of Tim Cook's career at Apple: “In 2018, they hired John Giannandrea. He was this high flyer at Google. He ran AI in search, and Apple thought they would hire this guy and …
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@tbpn
@tbpn
on x
Bloomberg's @markgurman says iOS and the App Store are already legacy features, and that AI agents are the future of Apple's software: “The AI agent-ification of iOS is happening.” “Apps are the past. AI agents are already here, and that's the move forward.” “AI agents are whe…
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@tbpn
@tbpn
on x
.@markgurman explains why John Ternus is the “only guy” that could become the next CEO of Apple: “All signs are turning towards Ternus.” “Ternus is 50. Everyone else on the Apple executive team is late 50s through their mid 60s. Turning 66 this year, in the case of Tim Cook. [vid…
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@tbpn
@tbpn
on x
Bloomberg's @markgurman thinks it's inevitable Apple will release smart glasses, and that when it does, it will “destroy” Meta's Ray-Ban Displays: “When [smart glasses] started to gain a little bit of steam in 2022-2023, that's when [Apple] started taking a very hard look at it, …
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r/technology
r
on reddit
Apple uses Anthropic internally despite failed deal to rebuild Siri
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r/ClaudeAI
r
on reddit
Mark Gurman: “Apple runs on Anthropic at this point. Anthropic is powering a lot of the stuff Apple is doing internally in terms of product development …
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r/singularity
r
on reddit
Mark Gurman: “Apple runs on Anthropic at this point. Anthropic is powering a lot of the stuff Apple is doing internally in terms of product development …
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r/technology
r
on reddit
Mark Gurman: “Apple runs on Anthropic at this point. Anthropic is powering a lot of the stuff Apple is doing internally in terms of product development …