Gurman: internal development at Apple “runs on Anthropic at this point” and Apple wanted to rebuild Siri around Claude but Anthropic “wanted a ton of money”
Bloomberg's @markgurman says that even though Apple partnered with Google Gemini for Siri, they actually run their business on Anthropic. “Apple runs on Anthropic at this point. Anthropic is powering a lot of the stuff Apple's doing internally in terms of product development and [video]
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Related Coverage
- Apple ‘runs on Anthropic,’ says Mark Gurman 9to5Mac · Ryan Christoffel
- Apple could have used Claude to power a future Siri, but Anthropic got greedy AppleInsider · Oliver Haslam
- Apple almost rebuilt Siri around Claude Cult of Mac · Rajesh Pandey
- Mark Gurman Reveals Why “Apple Runs on Anthropic at This Point” The Mac Observer · Rajat Saini
- New Siri: Apple Almost Chose a Different Partner Before Google Gemini MacRumors · Joe Rossignol
- Why Apple's blockbuster earnings weren't enough to lift the stock MarketWatch · Christine Ji
- New Siri: Apple Almost Chose a Different Partner Before Google Gemini MacRumors Forums
Discussion
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@rustybrick
Barry Schwartz
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Apple is using Anthropic/Claude and was planning on using them but went with Google Gemini later - interesting...
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@tbpn
@tbpn
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Bloomberg's @markgurman says hiring John Giannandrea to lead Apple's AI team has been the biggest mistake of Tim Cook's career at Apple: “In 2018, they hired John Giannandrea. He was this high flyer at Google. He ran AI in search, and Apple thought they would hire this guy and [v…
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@tbpn
@tbpn
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Bloomberg's @markgurman says iOS and the App Store are already legacy features, and that AI agents are the future of Apple's software: “The AI agent-ification of iOS is happening.” “Apps are the past. AI agents are already here, and that's the move forward.” “AI agents are [video…
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@tbpn
@tbpn
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.@markgurman explains why John Ternus is the “only guy” that could become the next CEO of Apple: “All signs are turning towards Ternus.” “Ternus is 50. Everyone else on the Apple executive team is late 50s through their mid 60s. Turning 66 this year, in the case of Tim Cook. [vid…
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@tbpn
@tbpn
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Bloomberg's @markgurman thinks it's inevitable Apple will release smart glasses, and that when it does, it will “destroy” Meta's Ray-Ban Displays: “When [smart glasses] started to gain a little bit of steam in 2022-2023, that's when [Apple] started taking a very hard look at it, …
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@saradietschy
@saradietschy
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Apple & Anthropic always had/have similar energy Big L on Anthropic's part for fumbling the siri negotiation. Big L on Apple for not just buying Anthropic.
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@vnchocotaco
@vnchocotaco
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That former AI head should have accepted and purchased Anthropic back then. Tim Cook was prepared to sign off on billions of dollars for the acquisition.
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@firstadopter
Tae Kim
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Wat. Apple went with the inferior AI for iPhone over “several billion dollars” when the company makes $120 billion in profit per year? That seems myopic.