Snap launches a wholly-owned subsidiary called Specs Inc. for its upcoming AR glasses, in a bid to facilitate minority investment and offer distinct branding
The Verge Jess Weatherbed
Related Coverage
- Snap spins off smart glasses unit into Specs Inc, AR glasses launch in 2026 Business Standard · Harsh Shivam
- Introducing Specs Inc. Snap Newsroom
- Snap launches Specs Inc to advance AR smartglasses and digital-physical integration BMI
- Earnings call summary: Meta accelerates AI glasses push as wearables emerge as next major consumer platform DigiTimes
- Snap Inc. introduces Specs Inc. as wholly-owned subsidiary ahead of public launch MediaNews4U
- Snap is spinning off its AR glasses into a separate business Engadget · Mariella Moon
- Snap Launches Specs Inc. as an AR-Focused Subsidiary AR Insider · Mike Boland
- Snap Forms Specs Inc. Subsidiary Ahead of Public Launch of Specs Smartglasses Auganix.org · Sam Sprigg
- Snapchat is building an entire company around smart glasses efforts 9to5Google · Ben Schoon
- Snapchat Forms Separate Business for AR Specs Social Media Today · Andrew Hutchinson
- Snap Adds Specs Inc. Subsidiary Ahead of Eyewear Launch Later This Year Bloomberg
Discussion
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@alexeheath
Alex Heath
on x
This is interesting If you subscribed to Sources, you'd have know this was happening in October (Snap still hasn't been able to raise what it wants yet but today's spin-off clearly telegraphed as the precursor for that) https://sources.news/...
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@snap
@snap
on x
Introducing Specs Inc. Today, we're establishing Specs Inc. as a distinct subsidiary within Snap Inc. Built to make computing more human, Specs blend digital experiences with the real world. Want to help build what's next? We're hiring. Learn more: https://newsroom.snap.com/... […
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@stockmktnewz
Evan
on x
Mark Zuckerberg just said that $META's sales of AI glasses have more than tripled in the last year [image]
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@jasteinerman
Jake Steinerman
on x
But the real story is the “Intelligence System.” Snap isn't just building glasses; they are building the “frontend” for the AI era. These aren't just displays; they are computers with eyes. AR glasses are the only form factor that turns LLMs into real-world agents. [image]